Any company can excel at one or several dimensions of the customer experience. However, to be great at all twelve of these dimensions is very difficult.
The best brands in the world - and some of today's fastest growing startups - are all experience-driven companies. They are not engineering or design-driven companies; they are experience-driven companies. This means they are exceptional at each of the twelve dimensions; and they are also far ahead of their competitors in the minds of their customers.
The idea of paying people of influence for their time, their name, and their endorsement is not a bad idea. It's not a new idea either. Celebrity spokespeople were all huge fans of cigarettes in the 50's, for example. At least that's what Google shows when you search for 1950's celebrity endorsements. If they had had Vine back then, teenagers would've watched endless loops of Ronald Reagan raving about Chesterfield's "mildness." Who knew?
This is a post about influence and influencers. They come in all shapes and sizes. And they're not going to disappear anytime soon - no matter what Digiday and Gawker think.
SXSW Interactive is my favorite conference + festival of the year. Every year is bigger, and somehow, it always gets better.
Whether it's your first time or your tenth, SXSW can be overwhelming. There's a lot going on at all times. To help you make sense of the madness, I've curated five featured sessions I'm planning to attend this year.
Our modern identities are changing amidst globalization and technological shifts - and this often leaves us in personal turmoil and confusion. As someone who has immigrated to two different countries and has seen the rise of the web from a young age, the concept of identity is one I think about and wrestle with quite a bit.
In this somewhat personal post, I explore how identity is evolving.
Today, Secret announced it is shutting down. Anonymity is an important aspect of the web, but it has always created challenges for companies that require it - especially when they are venture-backed. Secret rose in Silicon Valley popularity very quickly and it has fallen from grace even faster.
What does this mean for anonymous apps?
Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things. In this Q&A, I ask Michelle about the company, the sharing economy, and more.
If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Shmulik Fishman is the co-founder of ZIRX, a startup that is trying to solve the problem of parking by rethinking the whole experience. In this podcast Q&A, we discuss scalability, marketing, entrepreneurship, and more.
Unlike other social networks and photo/video apps, Instagram is where we go to look at beautiful things. Inspiring things. Awesome things.
This is how you win Instagram.
Founders. Hipsters. Consultants. Salespeople. MBA-types. Conspiracies. Baby Boomers. China. Baristas. Lottery tickets.
These are just a few of the things Peter Thiel (and Blake Masters) wrote about on Zero to One.
It's a good read. Here are some of my favorite quotes.
Since 2007, Facebook has acquired nearly 50 companies. This infographic is an analysis of Facebook's acquisitions from Parakey in 2007, to ProtoGeo Oy in 2014.
For brands, spending on Facebook is no longer an option. Facebook is a pay-to-play marketing channel. The question is... How well will you play the game?
Interview with Alex Bell, Co-Founder of Sonic Notify, a tech startup that enables proximity-based marketing. Sonic Notify's enterprise solution offers beacons, a robust CMS platform, an SDK and support. In this Q&A, Alex shares about his company and its role in transforming how people interact with brands in physical locations.
As Facebook announced its acquisition of Oculus VR, Esteban Contreras pondered on a South Park episode that helped him imagine a Facebook-powered "Metaverse." In this post, he analyzes some of the important implications for the tech industry, the marketing world, and society at large.
In the context of the festival's past and present, there are four main reasons why South By Southwest Interactive is a must-experience for those looking to innovate in tech and marketing.