I’ve found that most conversations about “product” tend to focus on product management — the intersection of strategy, technology and UX. And that makes sense: Amazing software requires amazing product management.
But how can product leaders develop and inspire high-performing teams to solve important problems and make an impact on the business? How do we get closer to our customers in order to envision, co-create and prioritize the right experiences at the right time? And what’s the best way for us to approach each sprint, plan each next quarter and scale year to year?
Any company can excel at one or several dimensions of the customer experience. However, to be great at all twelve of these dimensions is very difficult.
The best brands in the world - and some of today's fastest growing startups - are all experience-driven companies. They are not engineering or design-driven companies; they are experience-driven companies. This means they are exceptional at each of the twelve dimensions; and they are also far ahead of their competitors in the minds of their customers.
The idea of paying people of influence for their time, their name, and their endorsement is not a bad idea. It's not a new idea either. Celebrity spokespeople were all huge fans of cigarettes in the 50's, for example. At least that's what Google shows when you search for 1950's celebrity endorsements. If they had had Vine back then, teenagers would've watched endless loops of Ronald Reagan raving about Chesterfield's "mildness." Who knew?
This is a post about influence and influencers. They come in all shapes and sizes. And they're not going to disappear anytime soon - no matter what Digiday and Gawker think.
SXSW Interactive is my favorite conference + festival of the year. Every year is bigger, and somehow, it always gets better.
Whether it's your first time or your tenth, SXSW can be overwhelming. There's a lot going on at all times. To help you make sense of the madness, I've curated five featured sessions I'm planning to attend this year.
Our modern identities are changing amidst globalization and technological shifts - and this often leaves us in personal turmoil and confusion. As someone who has immigrated to two different countries and has seen the rise of the web from a young age, the concept of identity is one I think about and wrestle with quite a bit.
In this somewhat personal post, I explore how identity is evolving.
Today, Secret announced it is shutting down. Anonymity is an important aspect of the web, but it has always created challenges for companies that require it - especially when they are venture-backed. Secret rose in Silicon Valley popularity very quickly and it has fallen from grace even faster.
What does this mean for anonymous apps?
Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things. In this Q&A, I ask Michelle about the company, the sharing economy, and more.