Social Nerdia


Thoughts and questions about the convergence of technology + marketing. By Esteban Contreras.

The beginning of the end for anonymous apps

The beginning of the end for anonymous apps

Today, Secret announced it is shutting down. Anonymity is an important aspect of the web, but it has always created challenges for startups that require it. So, what does this mean for anonymous apps?

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Q&A with Near Me Founder and CEO Michelle Regner

Q&A with Near Me Founder and CEO Michelle Regner

Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things. In this Q&A, I ask Michelle about the company, the sharing economy, and more.

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Social Nerdia Podcast: ZIRX is On-Demand Parking

Social Nerdia Podcast: ZIRX is On-Demand Parking

If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Shmulik Fishman is the co-founder of ZIRX, a startup that is trying to solve the problem of parking by rethinking the whole experience. In this podcast Q&A, we discuss scalability, marketing, entrepreneurship, and more

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My Favorite Quotes from Peter Thiel's Zero To One

My Favorite Quotes from Peter Thiel's Zero To One

Founders. Hipsters. Consultants. Salespeople. MBA-types. Conspiracies. Baby Boomers. China. Baristas. Lottery tickets.

These are just a few of the things Peter Thiel (and Blake Masters) wrote about on Zero to One

And here are some of my favorite quotes from one of my favorite books this year.

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Want To Sell Your Startup to Facebook?  Infographic: Facebook Acquisition Analysis

Want To Sell Your Startup to Facebook? Infographic: Facebook Acquisition Analysis

Since 2007, Facebook has acquired nearly 50 companies. This infographic is an analysis of Facebook's acquisitions from Parakey in 2007, to ProtoGeo Oy in 2014.

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Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

For brands, spending on Facebook is no longer an option. Facebook is a pay-to-play marketing channel. The question is... How well will you play the game?  

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Q&A with Sonic Notify Co-Founder Alex Bell

Q&A with Sonic Notify Co-Founder Alex Bell

Interview with Alex Bell, Co-Founder of Sonic Notify, a tech startup that enables proximity-based marketing. Sonic Notify's enterprise solution offers beacons, a robust CMS platform, an SDK and support. In this Q&A, Alex shares about his company and its role in transforming how people interact with brands in physical locations.

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The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them

The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them

As Facebook announced its acquisition of Oculus VR, Esteban Contreras pondered on a South Park episode that helped him imagine a Facebook-powered "Metaverse." In this post, he analyzes some of the important implications for the tech industry, the marketing world, and society at large.

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4 Reasons Why SXSW Interactive Matters

4 Reasons Why SXSW Interactive Matters

In the context of the festival's past and present, there are four main reasons why South By Southwest Interactive is a must-experience for those looking to innovate in tech and marketing.

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The Number One Metric Facebook Cares About On Its 10th Birthday Shows No Signs of Exodus

The Number One Metric Facebook Cares About On Its 10th Birthday Shows No Signs of Exodus

Facebook Teen Exodus? Not so fast. The social network has had unparalleled growth each and every quarter. Here's the evidence.

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