Social Nerdia


Thoughts about the convergence of technology + marketing + society.

A blog by Esteban Contreras.

Five featured sessions I'll be attending at SXSW Interactive 2016

Five featured sessions I'll be attending at SXSW Interactive 2016

SXSW Interactive is my favorite conference + festival of the year. Every year is bigger, and somehow, it always gets better.

Whether it's your first time or your tenth, SXSW can be overwhelming. There's a lot going on at all times. To help you make sense of the madness, I've curated five featured sessions I'm planning to attend this year. 

Thoughts on national, digital and personal identity

Thoughts on national, digital and personal identity

Our modern identities are changing amidst globalization and technological shifts - and this often leaves us in personal turmoil and confusion. As someone who has immigrated to two different countries and has seen the rise of the web from a young age, the concept of identity is one I think about and wrestle with quite a bit. 

In this somewhat personal post, I explore how identity is evolving.

The beginning of the end for anonymous apps

The beginning of the end for anonymous apps

Today, Secret announced it is shutting down. Anonymity is an important aspect of the web, but it has always created challenges for companies that require it - especially when they are venture-backed. Secret rose in Silicon Valley popularity very quickly and it has fallen from grace even faster.

What does this mean for anonymous apps? 

Q&A with Near Me Founder and CEO Michelle Regner

Q&A with Near Me Founder and CEO Michelle Regner

Michelle Regner is the co-founder and CEO of Near Me, a solution for creating branded peer-to-peer marketplaces. Near Me enables entrepreneurs and brands to create websites that allow people to share, trade, swap, resell or rent things. In this Q&A, I ask Michelle about the company, the sharing economy, and more.

Social Nerdia Podcast: ZIRX is On-Demand Parking

Social Nerdia Podcast: ZIRX is On-Demand Parking

If you search for ZIRX online you will find messages like 'Parking Sucks' and 'Never Park Again.' Shmulik Fishman is the co-founder of ZIRX, a startup that is trying to solve the problem of parking by rethinking the whole experience. In this podcast Q&A, we discuss scalability, marketing, entrepreneurship, and more

Essence and Awesomeness: How to Win at Instagram

Essence and Awesomeness: How to Win at Instagram

Unlike other social networks and photo/video apps, Instagram is where we go to look at beautiful things. Inspiring things. Awesome things.

This is how you win Instagram.

My Favorite Quotes from Peter Thiel's Zero To One

My Favorite Quotes from Peter Thiel's Zero To One

Founders. Hipsters. Consultants. Salespeople. MBA-types. Conspiracies. Baby Boomers. China. Baristas. Lottery tickets.

These are just a few of the things Peter Thiel (and Blake Masters) wrote about on Zero to One

It's a good read. Here are some of my favorite quotes.

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An Analysis of Facebook's First Forty-Nine Acquisitions

An Analysis of Facebook's First Forty-Nine Acquisitions

Since 2007, Facebook has acquired nearly 50 companies. This infographic is an analysis of Facebook's acquisitions from Parakey in 2007, to ProtoGeo Oy in 2014.

Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

For brands, spending on Facebook is no longer an option. Facebook is a pay-to-play marketing channel. The question is... How well will you play the game?  

Q&A with Sonic Notify Co-Founder Alex Bell

Q&A with Sonic Notify Co-Founder Alex Bell

Interview with Alex Bell, Co-Founder of Sonic Notify, a tech startup that enables proximity-based marketing. Sonic Notify's enterprise solution offers beacons, a robust CMS platform, an SDK and support. In this Q&A, Alex shares about his company and its role in transforming how people interact with brands in physical locations.

The Geeks Shall Inherit the Metaverse

The Geeks Shall Inherit the Metaverse

As Facebook announced its acquisition of Oculus VR, Esteban Contreras pondered on a South Park episode that helped him imagine a Facebook-powered "Metaverse." In this post, he analyzes some of the important implications for the tech industry, the marketing world, and society at large.

4 Reasons Why SXSW Interactive Matters

4 Reasons Why SXSW Interactive Matters

In the context of the festival's past and present, there are four main reasons why South By Southwest Interactive is a must-experience for those looking to innovate in tech and marketing.

Ten-Year-Old Facebook Shows No Signs of Exodus

Ten-Year-Old Facebook Shows No Signs of Exodus

Facebook Teen Exodus? Not so fast. The social network has had unparalleled growth each and every quarter. Here's the evidence.

There is No Such Thing as a “Lost Year for Tech”

There is No Such Thing as a “Lost Year for Tech”

Some thoughts (about Quartz article claiming 2013 was a "lost year for tech"), a couple of megatrends and eight startups to watch in 2014

Copyright © Esteban Contreras. All rights reserved.