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Opinion

Modern B2B Product Leadership

Amazing software requires amazing product management. B2B software companies need product leaders to develop, guide, and scale teams to drive P/M fit and growth.

Product leaders are responsible for the success of the customer - the heart of the business itself. As user expectations increase, product leaders must raise the bar to levels that were once reserved for B2C.

On March 11, 2018, I sat down with three other B2B SaaS product leaders for the "Modern B2B Product Leadership" panel at SXSW Interactive. We discussed the challenges and ideal future state for enterprise software product management.

Check out the video below featuring Megan Berry (VP of Product @ Octane AI, Mark Hazlett (Product Manager @ Clio), and Mik Lernout (VP of Product @ Hootsuite).
 


The 12 Dimensions of Experience-Driven Companies

The 12 Dimensions of Experience-Driven Companies

Any company can excel at one or several dimensions of the customer experience. However, to be great at all twelve of these dimensions is very difficult.

The best brands in the world - and some of today's fastest growing startups - are all experience-driven companies. They are not engineering or design-driven companies; they are experience-driven companies. This means they are exceptional at each of the twelve dimensions; and they are also far ahead of their competitors in the minds of their customers. 


Influence is a spectrum

Influence is a spectrum

The idea of paying people of influence for their time, their name, and their endorsement is not a bad idea. It's not a new idea either. Celebrity spokespeople were all huge fans of cigarettes in the 50's, for example. At least that's what Google shows when you search for 1950's celebrity endorsements. If they had had Vine back then, teenagers would've watched endless loops of Ronald Reagan raving about Chesterfield's "mildness." Who knew?

This is a post about influence and influencers. They come in all shapes and sizes. And they're not going to disappear anytime soon - no matter what Digiday and Gawker think. 


Five featured sessions I'll be attending at SXSW Interactive 2016

Five featured sessions I'll be attending at SXSW Interactive 2016

SXSW Interactive is my favorite conference + festival of the year. Every year is bigger, and somehow, it always gets better.

Whether it's your first time or your tenth, SXSW can be overwhelming. There's a lot going on at all times. To help you make sense of the madness, I've curated five featured sessions I'm planning to attend this year. 


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