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esteban contreras

Modern B2B Product Leadership

Amazing software requires amazing product management. B2B software companies need product leaders to develop, guide, and scale teams to drive P/M fit and growth.

Product leaders are responsible for the success of the customer - the heart of the business itself. As user expectations increase, product leaders must raise the bar to levels that were once reserved for B2C.

On March 11, 2018, I sat down with three other B2B SaaS product leaders for the "Modern B2B Product Leadership" panel at SXSW Interactive. We discussed the challenges and ideal future state for enterprise software product management.

Check out the video below featuring Megan Berry (VP of Product @ Octane AI, Mark Hazlett (Product Manager @ Clio), and Mik Lernout (VP of Product @ Hootsuite).
 


Five featured sessions I'll be attending at SXSW Interactive 2016

Five featured sessions I'll be attending at SXSW Interactive 2016

SXSW Interactive is my favorite conference + festival of the year. Every year is bigger, and somehow, it always gets better.

Whether it's your first time or your tenth, SXSW can be overwhelming. There's a lot going on at all times. To help you make sense of the madness, I've curated five featured sessions I'm planning to attend this year. 


Thoughts on national, digital and personal identity

Thoughts on national, digital and personal identity

Our modern identities are changing amidst globalization and technological shifts - and this often leaves us in personal turmoil and confusion. As someone who has immigrated to two different countries and has seen the rise of the web from a young age, the concept of identity is one I think about and wrestle with quite a bit. 

In this somewhat personal post, I explore how identity is evolving.


An Analysis of Facebook's First Forty-Nine Acquisitions

An Analysis of Facebook's First Forty-Nine Acquisitions

Since 2007, Facebook has acquired nearly 50 companies. This infographic is an analysis of Facebook's acquisitions from Parakey in 2007, to ProtoGeo Oy in 2014.


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