I'm currently the Director of Experience Design at Sprinklr, a tech company that makes enterprise-grade SaaS software for many of the world's best brands. I'm responsible for ensuring that the quality of the Sprinklr customer experience is consistently elevated across all areas, including UX and marketing.
I'm also the author of SOCIAL STATE, an advisor to tech startups, and a curator of digital communities.
I was formerly a Marketing Manager at Samsung, leading the brand's entry into social and digital marketing during its rise in new categories like smartphones, 3D TVs, tablets, mirrorless cameras, and laptops.
Before Samsung, I worked for companies like Amdocs and Subaru, I've also consulted tech startups, ad agencies, production companies, and Fortune 100s.
2011
2013
2016
A BIT MORE ABOUT ME
I was born in Guatemala City, Guatemala and lived in cities like Dallas, TX and Jersey City, NJ before moving to Vancouver, BC where I live today with my wife, son, and two dachshunds. My family is my greatest joy.
My work has been highlighted by publications like The New York Times, Entrepreneur, CNN Español, TNW, CMS Wire, TWiT, SXSW Blog, and Product Hunt.
I've been a speaker and panelist at conferences like SXSW, LeWeb, Marketing 2.0 Conference, Corporate Social Media Summit, CES, BlogWorld, Internet Week, DCM East, Gamification Summit, and more.
ThoughtS
“You call it procrastination, I call it thinking.” — Aaron Sorkin
ThoughtS
“You call it procrastination, I call it thinking.” — Aaron Sorkin
