For brands, spending on Facebook is no longer an option. Facebook is a pay-to-play marketing channel. The question is... How well will you play the game?
Interview with Alex Bell, Co-Founder of Sonic Notify, a tech startup that enables proximity-based marketing. Sonic Notify's enterprise solution offers beacons, a robust CMS platform, an SDK and support. In this Q&A, Alex shares about his company and its role in transforming how people interact with brands in physical locations.
As Facebook announced its acquisition of Oculus VR, Esteban Contreras pondered on a South Park episode that helped him imagine a Facebook-powered "Metaverse." In this post, he analyzes some of the important implications for the tech industry, the marketing world, and society at large.
In the context of the festival's past and present, there are four main reasons why South By Southwest Interactive is a must-experience for those looking to innovate in tech and marketing.
Facebook Teen Exodus? Not so fast. The social network has had unparalleled growth each and every quarter. Here's the evidence.
Some thoughts (about Quartz article claiming 2013 was a "lost year for tech"), a couple of megatrends and eight startups to watch in 2014
Former Game CTO for Zynga's Bingo Flash Amir Elaguizy talks about subscription ecommerce platform Cratejoy, the YC startup he founded and leads.
SoLoMo, the term KPCB’s John Doerr coined a few years ago, has been used to define the convergence of social, local, and mobile technologies. The term “SoLoMo” may be short-lived — just another buzzword we will toss out the window — but the fundamental shift in how we use technology matters to retailers because it creates new opportunities (and threats) for customer relationships. Focusing on the consumer is the first step to earning sustainable attention, trust and loyalty. Technology is rapidly advancing to facilitate this in exciting new ways.
Q&A with David Spinks, Co-Founder and CEO of Feast, a startup that applies the online academy model to cooking classes. Feast's website says it is "an online cooking school where you'll find easy-to-follow online cooking classes to help you cook, eat and feel like a boss." In this Q&A, David shares about becoming a startup CEO, developing Feast, 500 Startups, the startup life (David formerly worked at Zaarly and LeWeb), and more.
Learn more about Feast at letsfea.st and connect with David on Twitter @davidspinks.
Tragedy will always be around us, but hopefully brands will stop trying to leverage such tragedies for their own benefit.