Blog


Social Nerdia's blog is all about the convergence of technology, marketing and social media. By Esteban Contreras, author of SOCIAL STATE. 

Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

For brands, spending on Facebook is no longer an option. Facebook is a pay-to-play marketing channel. The question is... How well will you play the game?  

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Q&A with Sonic Notify Co-Founder Alex Bell

Q&A with Sonic Notify Co-Founder Alex Bell

Interview with Alex Bell, Co-Founder of Sonic Notify, a tech startup that enables proximity-based marketing. Sonic Notify's enterprise solution offers beacons, a robust CMS platform, an SDK and support. In this Q&A, Alex shares about his company and its role in transforming how people interact with brands in physical locations.

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The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them

The Geeks Shall Inherit the Metaverse and Marketers Will Be There With Them

As Facebook announced its acquisition of Oculus VR, Esteban Contreras pondered on a South Park episode that helped him imagine a Facebook-powered "Metaverse." In this post, he analyzes some of the important implications for the tech industry, the marketing world, and society at large.

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4 Reasons Why SXSW Interactive Matters

4 Reasons Why SXSW Interactive Matters

In the context of the festival's past and present, there are four main reasons why South By Southwest Interactive is a must-experience for those looking to innovate in tech and marketing.

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The Number One Metric Facebook Cares About On Its 10th Birthday Shows No Signs of Exodus

The Number One Metric Facebook Cares About On Its 10th Birthday Shows No Signs of Exodus

Facebook Teen Exodus? Not so fast. The social network has had unparalleled growth each and every quarter. Here's the evidence.

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There is No Such Thing as a “Lost Year for Tech”

There is No Such Thing as a “Lost Year for Tech”

Some thoughts (about Quartz article claiming 2013 was a "lost year for tech"), a couple of megatrends and eight startups to watch in 2014

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Q&A with Cratejoy Founder Amir Elaguizy

Q&A with Cratejoy Founder Amir Elaguizy

Former Game CTO for Zynga's Bingo Flash Amir Elaguizy talks about subscription ecommerce platform Cratejoy, the YC startup he founded and leads.

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Brick-and-Mortar Retailers in a SoLoMo World

Brick-and-Mortar Retailers in a SoLoMo World

SoLoMo, the term KPCB’s John Doerr coined a few years ago, has been used to define the convergence of social, local, and mobile technologies. The term “SoLoMo” may be short-lived — just another buzzword we will toss out the window — but the fundamental shift in how we use technology matters to retailers because it creates new opportunities (and threats) for customer relationships. Focusing on the consumer is the first step to earning sustainable attention, trust and loyalty. Technology is rapidly advancing to facilitate this in exciting new ways.

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Q&A with Feast Co-Founder and CEO David Spink

Q&A with Feast Co-Founder and CEO David Spink

Q&A with David Spinks, Co-Founder and CEO of Feast, a startup that applies the online academy model to cooking classes. Feast's website says it is "an online cooking school where you'll find easy-to-follow online cooking classes to help you cook, eat and feel like a boss."  In this Q&A, David shares about becoming a startup CEO, developing Feast, 500 Startups, the startup life (David formerly worked at Zaarly and LeWeb), and more.  

Learn more about Feast at letsfea.st  and connect with David on Twitter @davidspinks.

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Social Media Mistakes Are Symptoms of Flawed Brand Strategie

Social Media Mistakes Are Symptoms of Flawed Brand Strategie

Tragedy will always be around us, but hopefully brands will stop trying to leverage such tragedies for their own benefit. 

When in doubt, think about this: If you're not going to add value (to your audience), it's best to say absolutely nothing.

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Copyright © Esteban Contreras. All rights reserved.