SoLoMo, the term KPCB’s John Doerr coined a few years ago, has been used to define the convergence of social, local, and mobile technologies. The term “SoLoMo” may be short-lived — just another buzzword we will toss out the window — but the fundamental shift in how we use technology matters to retailers because it creates new opportunities (and threats) for customer relationships. Focusing on the consumer is the first step to earning sustainable attention, trust and loyalty. Technology is rapidly advancing to facilitate this in exciting new ways.
Q&A with David Spinks, Co-Founder and CEO of Feast, a startup that applies the online academy model to cooking classes. Feast's website says it is "an online cooking school where you'll find easy-to-follow online cooking classes to help you cook, eat and feel like a boss." In this Q&A, David shares about becoming a startup CEO, developing Feast, 500 Startups, the startup life (David formerly worked at Zaarly and LeWeb), and more.
Learn more about Feast at letsfea.st and connect with David on Twitter @davidspinks.
Tragedy will always be around us, but hopefully brands will stop trying to leverage such tragedies for their own benefit.
When in doubt, think about this: If you're not going to add value (to your audience), it's best to say absolutely nothing.
On January 28th, 2013, I will join others all over the world to celebrate Community Manager Appreciation Day. My gift to community managers is that on CMAD I will make my book SOCIAL STATE available for *FREE* to anyone who wants to read it. My hope is that the book will help and inspire community managers and aspiring community managers.
This is the official video for my brand new book SOCIAL STATE. All of us have a role in the development of the “Social State.”
In 2013, choose your role wisely.
Jeff Rosenblum is the co-founder of Questus and the creator of The Naked Brand, a documentary about the future of the advertising industry. The documentary shows how the industry can help save the planet one small step at a time, and features business and marketing leaders like Kevin Plank, Tony Hsieh, Alex Bogusky and B. Bonin Bough.
Ekaterina Walter is the author of the book "Think Like Zuck" and a Social Innovator for Intel. Ekaterina is the real deal not only as an author, thought leader, speaker, and strategist, but also as a practitioner driving change at one of the world's most recognized brands.
In 2012, Facebook reached a milestone: 1 billion active users. If Facebook were a country, it would be the third largest in the world.
In an age where couples meet, date, and announce everything from marriage to pregnancy and divorce on Facebook, it is clear that social media has had a meaningful impact on how modern connected human beings live their lives. Facebook has become the de facto platform for sharing life’s most meaningful milestones. It is where our announcements become official, and where we celebrate our biggest accomplishments.
In this Q&A, Mashable COO Sharon Feder Hirsch tells the story behind #GivingTuesday, and shares thoughts on some of the most memorable trends and stories of 2012.
In this Social Nerdia interview, Cosmin Ghiurau shares his thoughts on “real likes,” socially shareable content, and driving enterprise results.