Kentucky Fried Chicken's "Unthink KFC" campaign looked like gold just 24 hours ago. Launching a new product (that actually looks ok), with the help of no other than The Oprah Winfrey, is a success in itself.
Especially for a restaurant that has not been doing well.
Unfortunately, failing to meet demands and angering people is probably not going to help them in the long-run.
Here's why this is KFC's Second Massive Fail (remember when rats conquered a KFC in Greenwich Village?):
I don't think I'm going to "unthink" KFC.
I haven't been there in 5 years and now that I've attempted to get some free grilled chicken (5 times at 3 different locations), I don't think I'll go again for another 5 years.
So cheers, KFC. Job well done. Golden star in your face.