KFC's Second Massive Fail


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Kentucky Fried Chicken's "Unthink KFC" campaign looked like gold just 24 hours ago. Launching a new product (that actually looks ok), with the help of no other than The Oprah Winfrey, is a success in itself.


Especially for a restaurant that has not been doing well.


Unfortunately, failing to meet demands and angering people is probably not going to help them in the long-run.


Here's why this is KFC's Second Massive Fail (remember when rats conquered a KFC in Greenwich Village?):



1. Not enough chicken!


2. Oprah, the hypocrite?


3. Riots, long lines and racism


4. Poor coupon exclusions / explanations


5. Lame customer service


I don't think I'm going to "unthink" KFC.


I haven't been there in 5 years and now that I've attempted to get some free grilled chicken (5 times at 3 different locations), I don't think I'll go again for another 5 years.


So cheers, KFC. Job well done. Golden star in your face.


Copyright © Esteban Contreras. All rights reserved.