domineconcept_cannes_socialnerdia_sm2 The Cannes Lions International Advertising Festival is the largest gathering of ad professionals and the home of the most prestigious annual advertising awards. At this year's event, visitors have been able to experience an intelligent, multi-user "Touchwall" that will serve as an information hub for the event. And what a cool info hub they'll be able to play with!

Schematic, a WPP Digital company, announced that its propietary 12-foot long by 5-foot high interactive "Touchwall" will allow people to get instant access to the complete festival program, 3D maps of the event and local area, and even search capabilities so attendees can contact each other and schedule meetings.

But that's not all. The "Touchwall" experience begins when attendees place their badge against it. An equipped RFID reader authenticates the badge and opens up a personalized workspace. Because the wall is so large, multiple people can use it side by side. They can exchange business cards, tell marketing jokes, and actually laugh out loud as they enjoy the wall's greatness. No emoticons necessary.

This is an innovative way to dynamically connect people in large events and conferences. The large touch screen in itself seems fun, and the fact that is it for various users will probably allow it to evolve into more mainstream uses like movie trailer displays at movie theaters, maps at malls and theme parks, and retail point-of-purchase displays.

Advertisers and marketers rejoice. Cannes today. The world, tomorrow.


Note: Picture provided by Dil-Dominé.

Copyright © Esteban Contreras. All rights reserved.