I was able to do a live "Twinterview" with Carri (done fully via Twitter, tracked by the hashtag #Peggy). Thanks to everyone that followed it live!
The unedited transcript is below:
socialnerdia@CarriBugbee Hi Carri, nice day for a live Twinterview, isn’t it?
socialnerdia@CarriBugbee I'd say #peggy is my 2nd favorite too. How has your professional life changed since u started tweeting / thinking like Peggy?
socialnerdia@CarriBugbee You always answer tweets in character (ie Super Bowl as Tupperware). Do u ever delete tweets that needed a revision?
socialnerdia@CarriBugbee If you could go back in "Mad Men Time" to give one tweet of advice to the "real" #Peggy Olson at SC... what would you say?
socialnerdia@CarriBugbee Do u think #Peggy would be fired if caught tweeting? I mean, imagine what kind of "social media policy" Sterling Cooper have..
CarriBugbee@socialnerdia I've had my own company for so long (BigDealPR.com), that I don't know that there aren't more women at ad agencies.
socialnerdia@CarriBugbee Congrats on the success of Big Deal PR. You've embraced social media. Is oldschool PR and the press release fading away?
CarriBugbee@socialnerdia Depends who you talk to. There are many PR pros who haven't done the work to get up to speed in SoMe. Others can't live w/o it
CarriBugbee@socialnerdia Some say press release is dead; U should just tweet at journalists. I think press release has morphed. Needs 2 be SEO-friendly
CarriBugbee@socialnerdia What's most diff about PR now is that in old days it wasn't "public" relations at all, it was press relations. Now it's public
socialnerdia @CarriBugbee Is the idea of “conversations” w customers here to stay or will brands have to start own @TwelpForce to handle so much?
CarriBugbee@socialnerdia Yes & yes! I think we'll look back on traditional advertising in just a few years & think of it as just so much spam.
CarriBugbee@socialnerdia In the impending era of powerful micro-targeting, even ads will seem like convos + we'll have REAL convos w/ consumers.
CarriBugbee@socialnerdia I think convo mkt, SoMe, Web 2.0, whatever you wanna call it will fundamentally change the structure of marketing biz.
socialnerdia @CarriBugbee I agree. Many are skeptics and only consider the logistical side of it. I believe convos are what people need.
CarriBugbee@socialnerdia We'll all be engagement experts of sorts (or in related support jobs) w/ very diff skill sets. Agencies will run 24/7
socialnerdia @CarriBugbee In Mad Men, SC lets go of Mohawk to seek AA. Strategic/dishonorable I think. What do u think of client relationships?
CarriBugbee@socialnerdia Yeah, that was a calculated risk when Sterling Cooper dumped Mohawk Airlines for AA. Ended up biting them in the ass.
CarriBugbee@socialnerdia In a SoMe world where you have to know clients VERY well to work w/ them, that would be harder to do.
CarriBugbee@socialnerdia Successful agencies will have much deeper entanglement w/ clients. No more "big ideas" based on shallow relationships.
socialnerdia@CarriBugbee Some say Mad Men glorifies chauvinism. I think it exposes a reality of the 60s that is often ignored. What do you think?
CarriBugbee @socialnerdia ...she was very attractive & always had a clerical or accounting job, so I'm sure she was chased a lot. Hard to fathom.
socialnerdia @CarriBugbee AMC did great “Mad Men Yourself” campaign. Their twtr acct is just links to blog though. Any advice for their Twefforts?
CarriBugbee@socialnerdia That was a great way to keep the convo rolling (and focused) on Twitter after the fan-based effort started it last yr.
CarriBugbee@socialnerdia That said, AMC could be doing so much more w/ Twitter. As could most media properties. Yet to see official accts shine.
socialnerdia @CarriBugbee Sponsored tweeting is growing. Am I crazy to think that some brands might also pay for ANTI-competitor tweets ?
CarriBugbee@socialnerdia That's an interesting idea. I'm cultivating ideas/best practices for sponsored tweeting, but haven't discussed them yet
CarriBugbee@socialnerdia As FTC gets more involved w/ SoMe, may be decided in landmark court cases. But they've barely addressed blogging. ;-)
CarriBugbee@socialnerdia I expect that sponsoring anti-competitor tweets could fall under the purview of making advertising comparison claims.
socialnerdia @CarriBugbee Haha. Yeah, I love the "dark siders" too.. Ok, moving on to the last question :(
CarriBugbee@socialnerdia My understanding of Twitter as a medium & what can do w/ it has DEFINITELY evolved. It's still nascent. More to come!
socialnerdia @CarriBugbee Thanks for your time and awesome answers! And as millions of automated DMs say, I look forward to your tweets :)