Charlene Li has the gift of understanding social technologies and developing insights about how people interact online. For SXSW Interactive 2010, she talked about "Open Leadership." Her presentation started on how people have embraced a new culture of sharing and how the web has made this frictionless. While the new culture has changed our relationships, organizations continue to work in the same way that they have in the past. Charlene thinks that social is "hard" for companies because they are unwilling to give up control. Their inability or desire to have conversations is but one example of this. Still, "real relationships require you to give up control."

Charline defined "Open Leaderhip" as "having confidence and humility to give up the need to be in control." If companies are not really in control, then Charlene's concept of "open leadership" makes sense. She continues by adding that while companies need to give up control, they need to "be in command." Watch the series of videos below (I apologize that there are so many!) to learn more about the elements of openness, the engagement pyramid, a new customer lifetime value calculation, failure, and the competitive advantage that comes from being social plus open.


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