Amazing software requires amazing product management. B2B software companies need product leaders to develop, guide, and scale teams to drive P/M fit and growth.

Product leaders are responsible for the success of the customer - the heart of the business itself. As user expectations increase, product leaders must raise the bar to levels that were once reserved for B2C.

On March 11, 2018, I sat down with three other B2B SaaS product leaders for the "Modern B2B Product Leadership" panel at SXSW Interactive. We discussed the challenges and ideal future state for enterprise software product management.

Check out the video below featuring Megan Berry (VP of Product @ Octane AI, Mark Hazlett (Product Manager @ Clio), and Mik Lernout (VP of Product @ Hootsuite).
 


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