Viewing entries tagged
advertising

Influence is a spectrum

Influence is a spectrum

The idea of paying people of influence for their time, their name, and their endorsement is not a bad idea. It's not a new idea either. Celebrity spokespeople were all huge fans of cigarettes in the 50's, for example. At least that's what Google shows when you search for 1950's celebrity endorsements. If they had had Vine back then, teenagers would've watched endless loops of Ronald Reagan raving about Chesterfield's "mildness." Who knew?

This is a post about influence and influencers. They come in all shapes and sizes. And they're not going to disappear anytime soon - no matter what Digiday and Gawker think. 


Q&A with Naked Brand Creator Jeff Rosenblum On the Future of Advertising

Q&A with Naked Brand Creator Jeff Rosenblum On the Future of Advertising

Jeff Rosenblum is the co-founder of Questus and the creator of The Naked Brand, a documentary about the future of the advertising industry. The documentary shows how the industry can help save the planet one small step at a time, and features business and marketing leaders like Kevin Plank, Tony Hsieh, Alex Bogusky and B. Bonin Bough.


10 things Post-IPO Facebook can do to get liked by more advertisers

Facebook's nearly 1 billion users have made the site the standard for social and this is why marketers turn to Facebook when it comes to doing "social." However, some companies are not yet sold on the platform's value. Here are 10 things Facebook can do to become more attractive for marketers and advertisers:


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