Viewing entries tagged
content marketing

Influence is a spectrum

Influence is a spectrum

The idea of paying people of influence for their time, their name, and their endorsement is not a bad idea. It's not a new idea either. Celebrity spokespeople were all huge fans of cigarettes in the 50's, for example. At least that's what Google shows when you search for 1950's celebrity endorsements. If they had had Vine back then, teenagers would've watched endless loops of Ronald Reagan raving about Chesterfield's "mildness." Who knew?

This is a post about influence and influencers. They come in all shapes and sizes. And they're not going to disappear anytime soon - no matter what Digiday and Gawker think. 

Eloqua's Joe Chernov Talks Content Marketing

Content has become a science and an art at Eloqua. Joe Chernov, the company's VP of Content Marketing, is leading the charge. In this interview, Joe shares his thoughts and wisdom around all things content marketing.

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