Viewing entries tagged
customer experience

The 12 Dimensions of Experience-Driven Companies

The 12 Dimensions of Experience-Driven Companies

Any company can excel at one or several dimensions of the customer experience. However, to be great at all twelve of these dimensions is very difficult.

The best brands in the world - and some of today's fastest growing startups - are all experience-driven companies. They are not engineering or design-driven companies; they are experience-driven companies. This means they are exceptional at each of the twelve dimensions; and they are also far ahead of their competitors in the minds of their customers. 


Five featured sessions I'll be attending at SXSW Interactive 2016

Five featured sessions I'll be attending at SXSW Interactive 2016

SXSW Interactive is my favorite conference + festival of the year. Every year is bigger, and somehow, it always gets better.

Whether it's your first time or your tenth, SXSW can be overwhelming. There's a lot going on at all times. To help you make sense of the madness, I've curated five featured sessions I'm planning to attend this year. 


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