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experience-driven

The 12 Dimensions of Experience-Driven Companies

The 12 Dimensions of Experience-Driven Companies

Any company can excel at one or several dimensions of the customer experience. However, to be great at all twelve of these dimensions is very difficult.

The best brands in the world - and some of today's fastest growing startups - are all experience-driven companies. They are not engineering or design-driven companies; they are experience-driven companies. This means they are exceptional at each of the twelve dimensions; and they are also far ahead of their competitors in the minds of their customers. 


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