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marketing

Influence is a spectrum

Influence is a spectrum

The idea of paying people of influence for their time, their name, and their endorsement is not a bad idea. It's not a new idea either. Celebrity spokespeople were all huge fans of cigarettes in the 50's, for example. At least that's what Google shows when you search for 1950's celebrity endorsements. If they had had Vine back then, teenagers would've watched endless loops of Ronald Reagan raving about Chesterfield's "mildness." Who knew?

This is a post about influence and influencers. They come in all shapes and sizes. And they're not going to disappear anytime soon - no matter what Digiday and Gawker think. 


Essence and Awesomeness: How to Win at Instagram

Essence and Awesomeness: How to Win at Instagram

Unlike other social networks and photo/video apps, Instagram is where we go to look at beautiful things. Inspiring things. Awesome things.

This is how you win Instagram.


Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

Facebook is a Pay-to-Play Marketing Channel, So Play Wisely

For brands, spending on Facebook is no longer an option. Facebook is a pay-to-play marketing channel. The question is... How well will you play the game?  


Q&A with Naked Brand Creator Jeff Rosenblum On the Future of Advertising

Q&A with Naked Brand Creator Jeff Rosenblum On the Future of Advertising

Jeff Rosenblum is the co-founder of Questus and the creator of The Naked Brand, a documentary about the future of the advertising industry. The documentary shows how the industry can help save the planet one small step at a time, and features business and marketing leaders like Kevin Plank, Tony Hsieh, Alex Bogusky and B. Bonin Bough.


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