tech + marketing + social media

Archive for May, 2009


hulu-xbox-360-social-nerdia-2There are several hints about Hulu streaming on the Xbox 360 (remember that Microsoft used the 2008 E3 to announce Netflix streaming) and this rumor is running on a few comments made by Microsoft itself.

Don Mattrick, Microsoft’s senior VP for Microsoft’s Interactive Entertainment Business, made an interesting statement about the upcoming E3 in an ESA press release last month:

Microsoft is gearing up for a big presence at E3 which will completely transform how people think about home entertainment. We’re excited about the momentum that is building in the industry in anticipation of our June 1st media briefing, which will kick off E3 in blockbuster style.”

Back in December, Microsoft’s Shane Kim told The New York Time’s Bits that the Xbox does not have an Internet browser as that would make them just another pipe delivering content in different ways, and that people watching video online are concentrating on sites like YouTube and Hulu. He also said:

Netflix is the first major strategic partnership to open up the platform. We are just beginning to scratch the surface.”

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Social Nerdia - John A. ByrneJohn A. Byrne is the executive editor and editor-in-chief of BusinessWeek.com. Byrne previously launched the magazine’s ground-breaking rankings of business schools, best and worst corporate boards, and most generous philanthropists. He is also the author of eight books, including The New York Times best-seller “Jack: Straight from the Gut”, with former General Electric Chief Executive Jack Welch.

John was extremely gracious to provide us with his thoughts, which he wrote mid-flight from his BlackBerry. His insights about social media, online collaboration, business writing, and the future of journalism will certainly encourage and inspire you.

Please subscribe to the “Cover Stories” podcast and send John a message on Twitter. You can also join Business Exchange and add us to your network while you’re at it.

1. The BusinessExchange has grown to be a major part of BusinessWeek.com. What has been the secret to its success?

The Exchange is unique. No one does what we’re doing in our business category or outside it. I think that’s one major reason for its success to date. The other is that it meets the information needs of a business professional who wants to stay on top of his or her industry, company or discipline. Today the amount of news and information available on the Web is overwhelming. The Exchange allows you to quickly and easily get your arms around the most useful information you need, whether it’s on your company, your competitors, or aspect of your job. If you’re in human resources, for example, it will bring to you the latest news, feature stories and blog posts on stock option programs, human resource best practices, or the administration of benefits. And it will do this through intelligent human filtering so that a community of smart people in the topic will help us determine what the most valuable information is. That saves you time and gets you to the most important content you need to know to be the smartest person in the room.
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Alex Bogusky - Social NerdiaAlex Bogusky is the co-chairman of Crispin Porter & Bogusky, one of the most awarded and creatively relevant ad agencies in the world.

CP+B has quite an impressive list of clients (Burger King, Guitar Hero, Hulu, Volkswagen, Coke Zero, Microsoft, etc.) and it will soon also provide the services of its interns to the highest bidder in an eBay auction (Update: Sold for $17,655!).

Alex, who has won hundreds of top industry awards and was recently inducted into the Art Director’s Club Hall of Fame, was very cool to answer our questions during Memorial weekend and we’re confident you’ll enjoy reading his wise and down-to-earth words.

Please make sure to learn more about CP+B, follow Alex on Twitter, and allow yourself to think like a 12-year-old more often after reading this.

1. Crispin Porter + Bogusky has been named “Agency of the Year” by AdAge, Creativity, Clio Awards, and others. What is it like to be part of an agency that creates so much buzz for clients that it gets some buzz of its own?

It certainly doesn’t suck. But the accolades come and go and the buzz about the agency can sometimes get distracting. And I think a lot of the buzz is because we were the first agency to really rise to fame during the digital age. It’s been pretty wild because we haven’t had anybody to model ourselves after when things get bumpy. But it’s all good. The real fun is in helping build businesses by using the tools we have both with media and creativity to make our clients famous. As a rule we get off more on the culture jamming aspect of what we do for clients than the actual advertising aspects. For example we get more excited to see all the twittering on Hulu than we do about the creative awards. And for me the best part is you get to spend the day with a ton of your favorite people.

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Social Nerdia - Netvibes PreviewNetvibes pioneered the personalized start page; they are now making the experience even better by adding an entirely new dimension to managing your digital life in 1 place: Multiple Personalized Pages (MPP).

Netvibes CEO Freddy Mini recently gave us a fun sneak peek at the new Netvibes MPP features, which  will go live tomorrow night  (Tuesday, May 26th).

With Multiple Personalized Pages, Netvibes users will soon be able to have an unlimited amount of pages. That means unlimited pages and unlimited tabs to remix the web however you want. From startpages and business dashboards to topic pages, public pages,  enterprise portals for large companies, and branded microsites that can be personalized by anyone (like Nissan’s 100% Urban Guide and Ogilvy’s The Daily Influence), Netvibes will let you to manage widgets and feeds on multiple pages in a fast, personalized, efficient, and organized manner.

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We recently had the opportunity to have a phone conversation with Maria, one of many Guatemalan citizen journalists who want justice and freedom in a nation burdened with corruption and violence.

Maria told us about the realities of Guatemala, as well as how the internet has helped create awareness.

Please watch this video, and do what you can to spread the word about the situation in Guatemala.

 

 

Don’t forget to also see: Part 1 and Part 2

 

We recently had the opportunity to have a phone conversation with Maria, one of many Guatemalan citizen journalists who want justice and freedom in a nation burdened with corruption and violence.

Maria told us about the realities of Guatemala, as well as how the internet has helped create awareness.

Please watch this video, and do what you can to spread the word about the situation in Guatemala.

Don’t forget to also see: Part 1 and Part 3.

We recently had the opportunity to have a phone conversation with Maria, one of many Guatemalan citizen journalists who want justice and freedom in a nation burdened with corruption and violence.

Maria told us about the realities of Guatemala, as well as how the internet has helped create awareness.

Please watch this video, and do what you can to spread the word about the situation in Guatemala.

Don’t forget to also see: Part 2 and Part 3.



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