tech + marketing + social media
Ok, it’s been a while since the last episode. I meant it when I said this would be a random video on a random Tuesday. Well, the wait is over! In this 6th video episode of Random Tuesdays, I ride the aisles of a supermarket the way it should be: Target-style with baby seals.
Deeply Intelligent, realistically optimistic, unapologetically forward-looking, and hopefully not too long, this video will make you cry, laugh, wonder, think, refresh, multi-task, re-evaluate your priorities, and find yourself amidst an identity crisis. All with a gigantic product placement from everyone’s favorite supertstore: Target. God bless them if they ever care to contact us for this semi viral video. The same goes for P&G, which makes Dawn (everybody’s favorite baby seal saving dish soap).
Oh and don’t forget to check in again every Tuesday for more randomness.
The Social Nerdia Show! Episode #14 is now available for streaming below, on blogtalkradio, or as a podcast on iTunes.
In this episode, @jestebanc, @somerlea and @jonsterp talk about..
Tech News: Facebook acquires FriendFeed (for $47.5 Million), the 230 MPG Chevy Volt, and Radiohead abandoning the “creative hoo-ha” of albums.
Not-So Tech News: A Dutch survey reveals people preferring the toilet over friends, sex, and other things.
Upcoming Movie Releases: The Time Traveler’s Wife.
Randomized Topic of the Day: Jet Blue’s all-you-can-fly plan for $599.
We finally pulled it off in 30 minutes. Plus, we added some sound clips in between segments and improved the sound quality a bit. Thanks for listening!
These are scary times for old media. The Internet has forced them to change or die or both. The media decline is probably most obvious in newspapers. The New York Times is not yet “a print newsletter for the elite and the elderly,” as the EPIC 2014 video put it in 2004, but it is definitely not what it used to be. The Wall Street Journal’s gloomy financial results are not getting any better. You don’t have to be a finance guru to know that the rest of the newspapers are also struggling.
Similarly, magazines are barely making it. Book sales are great, but only if you are JK Rowling. Hollywood movies are downloadable, sometimes even reviewed, before they are released. Marketers and consumers continuously wonder if TV is overpriced. Record labels and the music industry are running out of dumb ideas and Radiohead’s good ideas make their dumb ideas seem even dumber. And AM/FM radio… well, I can’t remember the last time I listened to it, but I’ve heard several podcasts and Pandora stations in the last few days.
And while MySpace continues to slide downhill from social web darling to shady poster child for uncoolness, its less than proud papa News Corp. is trying to change the way we consume news by announcing that it will charge for news content. Yes, charging, as in asking you to pay money for it.
Last time I checked, the news were free. The news are available to all and shared via links. The clicks on those links are what keeps advertisers paying for ads and what should make them pay much more in the future.
Everyone knows that The Wall Street Journal is one of the best newspapers in the world and that its writers are exceptional. I subscribed to it once (several years ago) and then canceled shortly after because I simply didn’t know what to do with such a huge pile of unread paper. (more…)
The Social Nerdia Show! Episode #13 is now available for streaming below, on blogtalkradio, or as a podcast on iTunes.
In this episode, @jestebanc and @somerlea talk about..
Tech News: Netflix rumored to be on iPhone & Wii, eReader Wars intensify with Sony’s newest and the potential of color eInk, plus TiVo strives to stay alive while adding video podcasts (featured shows and via RSS feeds).
Not-So Tech / Pop Culture News: Miley Cyrus gets stalked by a crazy old guy who has been barred from following her on Twitter. Also, Paula Abdul is finally officially out of American Idol (the pending question on everybody’s mind is whether her seat on the show can be sold on eBay).
Random Stuff: The earthiness and trendiness of “going green”, ebook-highlighting apps, and Gilligan’s Island actual location.
Upcoming Movie Releases (Aug 7th): The indie-ish movie/documentary “Paper Heart” and the scary-ish “Perfect Getaway.”
Randomized Topic of the Day: A listener left us a voice message about the recent Twitter DDOS attack and the new NFL & ESPN rules around Twitter and the social web. The call was so awesomely thorough that there wasn’t much more to be said, except the fact that Twitter probably loves the extra free press and… that we would love to see Donald Trump in-billion-dollar-merger tweets and/or NFL player in-game-while-punting tweets :)
Chris Kahle is a recently hired copywriter for Crispin Porter + Bogusky, one of the hottest ad agencies in the world. While I cannot pronounce “Bogusky” very well, I’m quite aware of the agency’s widely known work for Hulu, Microsoft, Guitar Hero and Burger King.
”Boulder’s great. For a town out of about ninety thousand, it’s got a lot going on,” Chris said to me about the city in Colorado where CP+B is headquartered. It must be especially great to be there right now considering the fact that Chris was out of a job just a few months ago when he decided to use Twitter to get CP+B’s attention.
“I kind of became a victim of the recession 3 months ago. I got laid off from the agency that I was working at in Vancouver… Being liberated by being laid off, I had free reign to do what I want,” Chris explained. And working at an agency like CP+B is what Chris wanted to do so he got in touch with them. He had some contacts within the agency, but he wanted to increase his chances at standing out from the crowds (especially since so many people apply to CP+B on an on-going basis).
So Chris came up with the idea of asking people to tweet about him and his RFE (Request for Employment) to co-chairman Alex Bogusky and interactive creative director Jeff Benjamin. “I made a list of the few Twitter influencers in the advertising world, and I sent them messages saying ‘Can you guys tweet my RFE to CP+B?’ and for each person that sends this tweet I’ll give a dollar to charity.” (more…)