Archive for October, 2009


johnp_woopra_socialnerdiaHave you ever wanted to see who is on your web site at any given time? I’m not talking about the number of page views that your web site got this month. I’m talking about now, right now. Well, Woopra might be able to help.

Last night, on The Social Nerdia Show! live podcast’s 27th episode, I had a conversation with John Pozadzides, the CEO of iFusion Labs, the parent company of Woopra, an innovative web analytics application that lets you see who your visitors are and what they are doing, in real-time.

You can listen to the entire conversation with John about blogging, analytics, marketing, social media, and much more, on the Flash player below. You can also subscribe to all our shows on iTunes, stream it from a mobile phone on Stitcher, and listen to it LIVE on Thursday nights on blogtalkradio.

Enter Woopra

Woopra makes me very excited about the future of real-time because real-time is how the web should be. It’s what the web needs to be. I’ve done my share of waiting, refreshing, and reloading, and if 2010 is not the year for the real-time web to explode and break out of the tech bubble and into the mainstream, then I’m going to hang out in real-time in real-life with actual friends under the real-time sky drinking some real-time water. So take note Google. And take note everybody else. Anyone creating online products and services has a bit to learn from the accomplishments of the FriendFeeds, FourSquares, Radian6s, and Woopras of the world.

I first heard about John P. and Woopra at WordCamp Dallas. I must admit that I did not realize what Woopra was at first. The words “live” and “real-time” simply did not sink in. But once installed, I was able to see who was visting socialnerdia.com at that point. I was used to getting some of this info from Google, but Google Analytics always provided it a day too late. Woopra is about the now, and that adds a whole new layer of meaning to how we measure the web. (more…)

socialnerdia_ryanpaugh_brazencareeristRyan Paugh is the co-founder and community manager of Brazen Careerist, a career management tool for next-generation professionals. Ryan and I had a great conversation on the 26th episode of The Social Nerdia Show! live podcast.

We talked about his transition from the corporate world to entrepreneurship, Generation Y, the job market, and the social way to manage your career. Ryan also gave some great tips for those interested in becoming online community managers.

You can listen to the interview in its entirety on the Flash player below, by subscribing to the podcast on iTunes, and by streaming it live every Thursday night on blogtalkradio.

The current state of the job market is not exactly exciting. With the stock market slowly recovering to 1999 levels and a high unemployment that is truly worthy of a ‘Great Recession,’ there are still some good news. I’m serious. First of all, companies are starting to hire again and everyone is a bit more optimistic about the future. Second,  people are becoming much more willing to connect online and recommend others for positions.

And that’s why Brazen Careerist is a site you need to check out, especially if you’re young. While Monster and CareerBuilder are good to browse for countless of too-good-to-be-true and questionable positions, and LinkedIn is the place to share your resume with an established network, Brazen Careerist “helps you build your network,” as Ryan told me. He also pointed out that “young professionals don’t have a lot of experience and connections, and they need a place to build those connections online.”

socialnerdia_brazencareerist_websiteGetting a job has a lot to do with who you know. Social networks can definitely help. From connecting with old high school friends to getting to know your current friends even better, social networks are becoming an extension of who we are and a map of who we know. As we learn to collaborate better with others online, a collaborative approach to career management makes sense. Ryan said it quite well: ”Collaboration for your career management is something new. Traditionally, it was something very competitive, but it’s not the best way to do it. At Brazen Careerist we encourage people to have that idea sharing mentality, it’s a Web 2.0 mentality. We’re sharing instead of hoarding information for ourselves.” (more…)

socialnerdia_louispaganLouis Pagan is a content producer and co-founder of Latinos in Social Media. As one of the first latino voices in the blogosphere with his blog Latino Pundit, Louis has now rebranded himself as an entrepreneur.

While he still blogs, Louis also owns a company called Lat3G Media and he has helped launched projects like the LATISM Heritage Tour. Being a Latin American guy myself, it was very fun to talk with Louis about the bond that unites all latinos and hispanics, as well as topics such as old and new media, and the “social” part of social media in the 25th episode of “The Social Nerdia Show!

You can listen to the interview in its entirety on the Flash player below, and we would highly appreciate it if you check out our other shows by subscribing to the podcast on iTunes, and streaming it live every Thursday night on blogtalkradio!

Louis and I started the show talking about the fact that October 15th is the last day of Hispanic Heritage month, a tradition that has been around for many decades. Not many know this but Hispanic Heritage month starts on Septemeber 15th because it is the day of independence of many Central American countries, like my very own Guatemala. “It’s like a virtual month, right between the calendars,” Louis said as we spoke about the 4 weeks that have been designated to celebrate our heritage. I don’t know if it’s the food, the culture, the way we look, the music, the way we dress, speak, we have a common bond and we connect on all different levels, it’s a celebration,” Louis expressed. (more…)

Michael J. Fox should be my friendIt’s been more than 3 months since I first got my hands on the Palm Pre. Yes, I’m technically a blogger, and yes, I received this awesome phone from Palm so stop worrying FTC. As one of 10 winners of the “Real Reviewers Program,” Palm provided me with a Pre (along with an unlimited plan) for 6 months! Palm did not tell me to blog about it, but I can’t help myself. The truth is that I was a believer since the day it was announced and I am totally a fan. Popular Mechanics ranked the Pre as one one of the 10 most brilliant products of 2009 so I don’t think I need to tell you that this phone is amazing.

socialnerdia_palmpixi Palm has made some really interesting announcements recently, including the Palm Pixi, the second WebOS device on the roster. The Pixi is a more affordable, more artistic version of the Pre that should be released soon. Palm is also releasing the Palm Pre in various countries and networks, including a GSM version in Spain on October 14th.

In addition, paid apps are now available and Palm is going to allow open and closed source version of Pre apps to be distributed (which is drastically different better from Apple’s app approval process). With over 120 apps and soon to grow exponentially, Palm is finally able to say that it has a good quantity of apps on its catalog. And the quality of the apps is great so far (see below for examples).

socialnerdia_palmpre_flashAlso exciting is the fact that Adobe Flash might be coming to the Pre much sooner than I expected. Yes, you heard that right. Flash Player 10.1 tailored for the Palm Pre. That means Hulu, YouTube, BlogTalkRadio, etc. Sweet. Double Sweet.

But, what’s it like having a WebOS phone? Good question…

Here’s a summarized example of how I use the Palm Pre on a regular basis:

7:00am- Wake up. I’m not very good at waking up so I have 5 alarms that go off every 5 minutes with different songs.
7:25am – Check my Gmail account, which is beautifully integrated with the device.
7:28am – Check my Hotmail account, which is integrated almost as nicely, but with 5 times the spam. (more…)

socialnerdia_bobknorpp_thebeancast_interviewBob Knorpp is the host of The BeanCast, a weekly round table podcast that gathers advertising and marketing thought leaders (aka actual ad experts) to discuss industry issues and current events. After many years in the ad industry, he started The Cool Beans Group, a marketing consultancy that provides B2B and B2C expertise in branding, strategic thinking, social media, and more. I had a great time talking to Bob on The Social Nerdia Show! and you can about our conversation, including 7 social media insights, below.

You can listen to the show in its unedited greatness using the BlogTalkRadio player, subscribing to the podcast on iTunes and/or streaming it on your mobile phone using Stitcher.

Podcasts are now everywhere and there is one for everything. Bob explained that “the competition (in podcasting) is really steep and there are so many choices… the chances of getting noticed are minuscule.” And yet, The BeanCast has made quite an impression on a lot of people in the ad industry. The show’s forward-looking slogan “The Best Marketing Podcast Anywhere,” is becoming a reality with every weekly show. With only a year and a half of being on the online airwaves, the show has gone from a water cooler experiment to an influential conversation that is a must-listen for anyone even remotely interested in marketing. As Bob told me, “you don’t need to build a huge audience to have impact, you just need to reach the right people.”

socialnerdia_thebeancast_microphoneReaching the right people is not enough though. To truly create an impact on a growing audience, Bob makes sure that The BeanCast is entertaining. “As much as I try to present a forum for smart people to present their ideas, my primary objective is to have an entertaining program.. that stimulates conversations.” The payoff of the show is a combination of information, entertainment and relevancy. And that’s probably why The BeanCast is one of my favorite podcasts: it showcases the thought-provoking views of experienced people in the ad industry, without being boring. (more…)

blake_argentin_toms_shoes_socialnerdiaAfter befriending children with no shoes in Argentina, Blake Mycoskie decided he wanted to help. He started TOMS Shoes in 2006 with a simple idea: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. One for One.” The shoes were designed after the Argentine “alpargata” and 10,000 pairs were sold in the first year. The company has given away over 150,000 pairs of shoes to kids all over the world.

At the young age of 33, Blake has not only created an admirable brand, but he has also built a platform that allows anyone to provide a basic need to those that are often forgotten and ignored.

1. I love your quote: “I don’t want to be remembered for what I did, but what I gave away.” Have you always had this philosophy or did it develop over time?

kids-toms-shoes_socialnerdiaAs you grow and have different experiences, you learn what you want out of your life and what direction you will pursue. The things I have learned and people I have met over time have shaped my philosophy and have guided me to where I am now.

2. Designing a new type of shoe, starting a non-profit and building a brand that incorporates both seems like a lot to take on, did you ever consider partnering with a brand that already existed?

TOMS was such a unique model from the start, and we broke the mold in some respects of how most businesses operate, so we wanted to show others that this idea of incorporating giving could work on its own. It’s great now to be at a point where we can do some amazing collaborations with other brands like Ralph Lauren, Element Skateboards and even Dave Matthews Band. (more…)


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