Archive for June, 2010

CSM10 Q&A Videos: Customer-Centric Scalability, Managing Followers, Foursquare, and the Social Media Manager Role

Jun 26, 2010 Author: socialnerdia | Filed under: Twitter, advertising, brand, business, customer service, interview, location, marketing, social media

Here are videos of the Q&A at the Corporate Social Media Summit in NYC last week. Some of the questions asked were around the role of a Social Media Manager, Foursquare for brands, Twitter follower management, and how to be customer-centric when a community continues to increase in size.

There is also one video with questions by the guys at Served Fresh Media.

Check out the slides and videos from the presentation here.

DISCLAIMER: The views expressed on this blog are mine and do not necessarily reflect the views of Samsung. Posts by contributors reflect their personal opinions and not those of their employers.

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Twitter @ Samsung: Customer-Centric Approach to Social Media

Jun 16, 2010 Author: socialnerdia | Filed under: Twitter, brand, business, creativity, customer service, data visualization, marketing, media, social media, technology

Here are the slides and video for my presentation about Samsung’s Customer-Centric Approach to Twitter and Social Media at the Corporate Social Media Summit in NYC.

For videos on the Q&A, please click here.

You can follow Samsung USA @samsungtweets and follow me @samsungesteban and @socialnerdia.

DISCLAIMER: The views expressed on this blog are mine and do not necessarily reflect the views of Samsung. Posts by contributors reflect their personal opinions and not those of their employers.

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From the MTV Movie Awards to the NBA Finals, Stamen Visualizes What Matters on Twitter

Jun 6, 2010 Author: socialnerdia | Filed under: Twitter, creativity, data visualization, innovation, marketing, media, pop culture, social media, technology

The MTV Movie Awards are happening right now and I don’t have MTV. I’m not a big fan of most pop music and blockbuster movies, but I must say I am always curious, especially from a marketing perspective. Knowing that Stamen Design had created a very cool Twitter data visualization for the VMAs in 2009, I went to MTV.com looking to see if they had done it again. And alas, I found Tweet Tracker.

Stamen knows how to visualize the crazy stream of text and links and hashtags that is Twitter, and this time was no exception. I was soon able to see comments about how awkward Kristen Stewart was, how surprising Sandra Bullock’s appearance was, and who won what, when, and even why. My initial thought was that this new Tweet Tracker did not look as good as the VMAs one did (and I certainly missed Kanye’s big face due to all the very interesting and opinionated tweets), but the functionality of Tweet Tracker goes further by letting you dive deep into what people are really saying in one of two ways:

“Cloud”