About

Social Nerdia is a blog about the convergence of technology + marketing + social media, and the people / sub-cultures making it possible.

Social Nerdia was created as a creative outlet by Esteban Contreras in March of 2009. Esteban has since interviewed influential industry leaders from companies like Adobe, Seesmic, Samsung, GM, Kodak, TechCrunch, Google, Relevant Magazine, Current TV, BusinessWeek, Buddy Media, Storify, CP+B, Radian6, Human Business Works and more. He also hosted dozens of live shows of The Social Nerdia Show! (blogtalkradio podcast).

Esteban joined Samsung Electronics America as Social Media Manager in January of 2010.

He leads the strategy and execution of social media marketing for the Samsung brand in the United Statess. This includes managing Samsung’s presence across the social web, including facebook.com/samsungusa, twitter.com/samsungtweets, google+, and youtube.com/samsungusa, and pioneering programs such as Samsung Nation and Samsung’s offline activation at SXSW Interactive.

Below are some relevant links:

Why your Small Business’s Google+ Efforts Must be Unique and Visual (Entrepreneur)
PR News’ 15-to-Watch in PR 2011 (PR News)
Samsung Uses Gaming Techniques On Site (MediaPost Marketing Daily)
How Samsung is Unlocking Loyalty with Game Mechanics (BazaarVoice)
Samsung Among the First to Innovate with Badgeville’s Behavior Platform (The Gamification Blog)
Samsung Nation: Join the Fun (Samsung.com)
SAMSUNG Launches the Industry’s First Gamified Corporate Website (Samsung Press Release)
The Blog Tree: New Growth (Eloqua and JESS3)
Webinar Recording: How to Integrate Social Into Your Website (Web Strategist, Jeremiah Owyang)
Creating, Curating and Cultivating the Social Web Slides and Videos (Marketing 2.0 Conference Preso)
Inspiring Videos About Content Curation + Brands (Echo Blog)
SXSW’s Next Big Thing Summed Up in One Word: Us (AdAge)
5 Años de Twiteando (CNN en ESPAÑOL)
SXSW 2011 Great Networking, No Technology Breakthrough (Web Strategist)
A Haven Within Heaven: The Samsung Blogger Lounge debuts at SXSW (Static Photography)
Samsung SXSWi Installation and Samsung SXSWi Hub (JESS3)
Brands and the Real-time Web: A Love Story (Echo Blog)
Samsung Curates SXSWi on their Media Wall (Citizen Marketer 2.1)
The Message is the Messenger (Eloqua)
Samsung in The Huddle Live at SXSW (Huddle Productions)
SXSWcares.org and Samsung USA (What Gives?)
Number One Tip from the Top Social Media Strategists (Ronan Keane Online)
SXSW The Heart of the Realtime Revolution (Huffington Post)
SXSW Interactive and the Japan Crisis (ZDNet)
Content Creation and Curation (Kozlen)
Samsung Brings You The Best of SXSWi (Samsung.com Article)
Who Dominated the SXSW Conversation? Well, Mashable (AdAge)
SXSW Baby Podcast Saturday March 19th (SXSW Baby)
Cali Lewis Interviews Joe Fernandez (GeekBeat.TV)
SXSW Video (Prebynski)
Make it Easy for Customers to do Business With You (Ask Aaron Lee)
Samsung & Dan Marino “Team Up for Autism” With Online Campaign (Mashable)
14 Social Media Trends to Watch (Samsung.com Article)
Samsung, Sears, Esiason Team To Tackle CF (Media Post: Marketing Daily)
Tackle CF Campaign: Behind the Scenes (Samsung USA’s Slideshare)
1,000 Percent Increase in Customer Engagement? Samsung Shows How Social Media is Done (TheNextWeb)
How Latinos will Use Social Media to Change the World (Fox News Latino)
Samsung Teams Up for Autism (TWICE)
The Vitrue 100: Consumer Electronics Reigned Supreme in 2010 (Vitrue)
HOW TO: Define a Social Media Strategy for Enterprise (Mashable)
BlogTalkRadio: Host Profile (BlogTalkRadio)
Samsung Social Media Manager Explains the Social in New Website (Social Times)
Samsung Encourages You to Join the Conversation (Citizen Journalist)
Interview: Samsung Social Media Manager (TechUnwrapped)
Trust Me (The BeanCast)
Samsung is Going Social (Steve Says What?)
Leveraging Social Media with mashups and website integration (Antonio Thonis)
Legendary Value (The BeanCast)
Social Media Hubs: Harnessing the Outside to Improve the Inside (Dachis Group Blog)
Social Media at Samsung: Best Practice Example (Tourismus Zukunft)
Recognizing Social Excellence: Examples Worth Following (UtuTech)
Esteban Contreras from Samsung on Why Your Customers Use Twitter; and the 5 C‘s (Useful Social Media)
Twitter @ Samsung Part 1: Customer-Centric Approach to Social Media (Corp. Social Media Summit Video)
Twitter @ Samsung Part 1: Customer-Centric Approach to Social Media Part 2 (Video)
Twitter Q&A (Video)
Twitter Q&A Part 2 (Video)
Brands Wasting No Time with Social Media (TechCrunch)
People on the Move in the Social Media Industry (Web Strategist)
The Online Latino: A New Digital Native (SXSW Video)
The Online Latino: A New Digital Native Part 2 (SXSW Video)

Esteban previously worked as a technology and business consultant for Amdocs. He has also worked in the development of marketing and digital strategies for organizations in the automotive, fashion retail, non-profit, group deals, corporate real estate, and wine industries.

esteban_and_somerlea_contreras_socialnerdia Originally from Guatemala, Esteban spent many years in Texas before moving to Jersey City where he now lives with his wife and two awesome daschunds.

Esteban enjoys writing in 3rd person, playing soccer, eating chocolate, listening to music, and exploring the present and future of the real-time social web.

The views expressed on this site are all personal and do not reflect the views of any company.

To connect with Esteban, check out: