Google Buzz has created some buzz in the past couple of days. A Twitter killer it is not, but it is definitely the most exciting social web service I’ve seen since FriendFeed. Tim O’Reilly has said that Google has “taken the social media lessons of Twitter,” and Jason Calacanis thinks “Google Buzz 1.0 is better than Facebook after six or seven years.”

Not only does Buzz combine some of the best aspects of Google Wave, FriendFeed, and Twitter, but it’s also built into GMail. By adding the mobile component (so we can take it anywhere), and integrating feeds from Twitter, Flickr, Picasa, and Blogger (so we can pull outside content), Google Buzz starts to sound like a very promising service of its own, and not just another GMail feature.

But the question that everyone is wondering about is:  Can Google really create a new social network that people will want to use?

It is true that Google has failed at many, if not all things social in the past, but this time it seems different. From day one, Buzz already makes great use of multimedia, is open to anyone, makes use of @ replies (ie. @socialnerdia@gmail.com), and allows us to have conversations in real-time.

So, with early adopters rushing to test, criticize, and/or embrace Google Buzz, should companies be creating accounts just as they have done on Twitter and Facebook?

Traditionally, companies have been slow to join social networks. The idea of unproven and confusing new social services creates unwillingness to jump in until other companies have. But with a rapidly changing and increasingly social online landscape, it is essential to understand the things that people are doing. In order to really “get it” companies could spend months researching, brainstorming, and strategizing. Or they could just do what regular people do: Jump in and experiment.

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Every so often I stumble into an interesting + funny blog with the potential to stick around for a while. The moment I heard about Build-a-Beard, I knew I had to find out more about this “movement” and “organization” led by Kristina Weise and Alex Aizenberg. Please check them out on Twitter and Facebook, and attend the Beard Ball NYC on Feb 4th (with proceeds going to RightRides).

1. Build-a-beard has been getting some much deserved attention. What’s the story behind it? When and how did you get started?

The idea for B-A-B came when I was admiring Paul Bank’s new band, Julian Plenti, at the Guggenheim in August 2009. I (Kristina) found myself in a sea of bearded hipsters.  To keep myself amused that evening, I started picking out the “best beards of the night.”  The next morning, I ran the idea past El Beardo (Alex Aizenberg) to have a blog dedicated to both beards and DIY facial hair creativity and voilà – Build-A-Beard.

2. The world probably wants to know what’s next for you. What’s the future of B-A-B? Will you ever actually take on Build-a-Bear?

Down the pipeline, we hope to throw a Beard Ball in every major city.  Next up for us is Spring/Summer 2010 in Los Angeles.  ‘R Bar’ in Los Angeles, California has already been gracious enough to contact us and offer up their venue.  A bar in Austin has reached out to invite us to Texas.  There is a real need for people to have an outlet for their beards – and that’s where Build-A-Beard comes in.  In addition, each city that we choose to have a Beard Ball, we will obviously pick a niche, community-focused charity to support.  Sadly, we will never take on Build-A-Bear – different industry all together – but bears are rad.

3. As beard experts/connoisseurs that study the art of the beard 24/7, do you ever look down on those who cannot grow a beard?

Build-A-Beard is about the celebration of facial hair, but it also is a nice niche group for those who admire beards.  So if people cannot grow beards, as long as they hold some sort of admiration for those that can (or just mild curiosity), they are welcomed in our bearded world.  Besides, some people are not built (ha ha) to be able to grow one, and that’s OK… at most we will ask of those people is to try. (more…)

On the most recent “The Social Nerdia Show!” I had a conversation with  Angela Natividad and Bill Green, the podcasters behind AdVerve.

Angela’s Twitter profile tells us that she is “VP-Marketing, hypios. Ad scribe, Culture Buzz. Hostess, AdVerve. And yes, still the wholesale purveyor of The Sass™.” Bill Green blogs at MTLB (Make the Logo Bigger), a personal favorite, and  has worked with lots of great brands. You might also know them from their work with AdRants and their appearances on The BeanCast.

Listen to the entire conversation with A &B on the Flash player below. Please subscribe to us on iTunes, stream from mobiles on Stitcher, and listen to upcoming LIVE shows on blogtalkradio.

Angela and Bill told me that they started AdVerve because they wanted to take ad podcasting in a new direction, to a place where every topic is welcome. “Every topic is about advertising. Advertising surrounds everything, all of the nuances from our culture,” Angela told me. Bill added that they wanted to have a “conversational (podcast) and see where things go, the way ad agencies are, the way creatives actually talk about situations.”

While the show is quite open-ended, both of them emphasized the importance of honesty and respect. “We’re careful about what we talk about on the show. We’re honest but respectful of anything that is confidential,” Bill explained. He told me a story that reflects just how much some advertisers and marketers are still not sure what do do with bloggers and podcasters: “There was an incident on the BeanCast where one of the guests on the show was fired, even though he didn’t say anything incendiary.. It was just a very nervous employer.”

Angela and Bill met through AdRants, a blog and email newsletter that provides “marketing and advertising news with attitude,” published by Steve Hall. “I knew Angela had a style that could transform into a different form,” Bill explained. Today, AdVerve already has 15 shows and its first episode was downloaded over 2,400 times. Regarding the future of the show, Angela told me that they “do see an opportunity for AdVerve to expand.” (more…)

I believe we should all seek to do something meaningful with our lives. While paying the bills is essential, we should try to pursue something that we truly get excited about and enjoy doing on a daily basis. We should try to impact the world in a positive way, even if in a small way.

I’m personally passionate about the convergence of technology, marketing, and the social web. I feel like a huge nerd reading the sentence I just wrote, but it’s true. I like to think, learn, and talk about those three things as much as I enjoy playing sports and listening to music. It’s how I’m wired. If you’re reading this, you might be wired like that too.

So this is a short version of the story of how I went from being a social media participant to a social media content producer to a social media manager, in less than one year…

Up until two and a half weeks ago, I was a tech and business consultant. For the three years prior to that, I had been a consultant with a promising career. I had worked on challenging and interesting projects concerning innovative mobile web sites, IT cost-reductions and, my favorite, identifying social media opportunities for communications service providers.

It was going pretty good. However, my interest in social media was growing. I found myself thinking about the rapidly changing social web on a daily basis. I read blogs like TechCrunch and magazines like AdAge. I listened to podcasts like Buzz Out Loud and kept up with the latest in social media thanks to people I had started to get to know as friends (instead of followers) on Twitter.

I was fascinated by all things social on the Internet and I wanted to further explore the future of the web. I needed a creative outlet. I needed a new “home base.” (more…)

It’s CES time again, and this year, Samsung is going all out with several firsts, a lot of ICES Innovation awards (23 actually!), and a commitment to creating the future of home entertainment.
              
Home entertainment continues to get increasingly exciting with slimmer and cooler televisions and blu-ray players, but the basic experience of watching a movie from your couch hasn’t changed much in many years. Not to worry, in 2010, the 3D experience will make its way from theaters to your homes.

While the first 3D film premiered back in 1922, the technology that is used today is much more advanced and has finally made in-roads to work with the content Hollywood is producing. With widely distributed and popular 3D movies and a lot of curiosity around the idea of in-home 3D viewing, Samsung will deliver a complete 3D home entertainment solution to bring a truly immersive and memorable experience to consumers.

Samsung is not a stranger to 3D; it actually introduced 3D DLPs beginning in 2007 and 3D flat-panel Plasma HDTVs in 2008. At this CES, Samsung in partnership with DreamWorks Animation and Technicolor, announced that it will soon offer a complete out-of-box 3D experience including 3D HDTVs (not just LCD and Plasma, but also LED!), a 3D blu-ray player, and an exclusive promotion that includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation’s 2009 release, “Monsters vs. Aliens,” created and produced by Technicolor. So, just for a second, imagine watching “Monsters vs. Aliens” in 1080p, at home with your whole family, in 3D, on a very cool looking LED HDTV. And then just imagine all the great content that will come out in the coming year, and you get the picture. Home entertainment. Transformed. (more…)

I’ve been thinking about the idea of crowdsourcing a lot this year. Last month, I wrote about giffgaff’s unique approach of crowdsourcing not just marketing and R&D, but also customer service. And, for the 33rd and last “The Social Nerdia Show!“ of 2009, I spoke with Robbie Hearn, the Chief of Member Experience at giffgaff to learn more about how this MVNO from the UK operates. Prior to joining company, Robbie was Head of Retention at Be Broadband, a O2/Telefonica subsiduary where he first realized just how powerful it was for a company to have a very engaged community.

Listen to the entire conversation with Robbie on the Flash player below. You can also subscribe to us on iTunes, stream from mobiles on Stitcher, and listen to upcoming shows LIVE on blogtalkradio.

giffgaff officially launched on Nov 23rd. “The project as a whole started to take form 9 months ago,” Robbie told me. “It’s gone from nothing to full launch in that period of time, which is very quick for a mobile company.” At first glance one might assume that giffgaff is just a regular MVNO, but giffgaff is truly changing the way a mobile company interacts with its customers.

I asked Robbie to explain what makes giffgaff so unique. ”We see a need and a gap in the market for a new model. We’re what we call people-powered,” he said. “In essence, we’re trying to really leverage all the great new trends and technologies around crowds; we want to engage our members more than any other mobile network in the UK.” Unlike other companies that try to control everything related to their brand, giffgaff lets its ‘members’ interact with the company and with each other online, and allowing them to be part of the company’s “marketing, R&D, and customer service; recruiting members and especially helping answer questions.”

Crowdsourcing Customer Service

Thanks to Wikipedia and companies like Doritos and Starbucks, we’ve all come to know about various forms of crowdsourcing, especially when it comes to marketing and R&D. But crowdsourcing customer service? Now that’s a new idea.

“Crowdsourcing customer service is almost like a misnomer. You don’t need a huge crowd, just a small group that’s absolutely motivated by helping other people; they are the super users,” Robbie told me. ”We don’t have a call center,” he added. “You go online, you type in whatever question you have, and the integrated search identifies an answer based on information giffgaff has submitted as well as information provided by users on the forum.”  (more…)