Every so often I stumble into an interesting + funny blog with the potential to stick around for a while. The moment I heard about Build-a-Beard, I knew I had to find out more about this “movement” and “organization” led by Kristina Weise and Alex Aizenberg. Please check them out on Twitter and Facebook, and attend the Beard Ball NYC on Feb 4th (with proceeds going to RightRides).

1. Build-a-beard has been getting some much deserved attention. What’s the story behind it? When and how did you get started?

The idea for B-A-B came when I was admiring Paul Bank’s new band, Julian Plenti, at the Guggenheim in August 2009. I (Kristina) found myself in a sea of bearded hipsters.  To keep myself amused that evening, I started picking out the “best beards of the night.”  The next morning, I ran the idea past El Beardo (Alex Aizenberg) to have a blog dedicated to both beards and DIY facial hair creativity and voilà – Build-A-Beard.

2. The world probably wants to know what’s next for you. What’s the future of B-A-B? Will you ever actually take on Build-a-Bear?

Down the pipeline, we hope to throw a Beard Ball in every major city.  Next up for us is Spring/Summer 2010 in Los Angeles.  ‘R Bar’ in Los Angeles, California has already been gracious enough to contact us and offer up their venue.  A bar in Austin has reached out to invite us to Texas.  There is a real need for people to have an outlet for their beards – and that’s where Build-A-Beard comes in.  In addition, each city that we choose to have a Beard Ball, we will obviously pick a niche, community-focused charity to support.  Sadly, we will never take on Build-A-Bear – different industry all together – but bears are rad.

3. As beard experts/connoisseurs that study the art of the beard 24/7, do you ever look down on those who cannot grow a beard?

Build-A-Beard is about the celebration of facial hair, but it also is a nice niche group for those who admire beards.  So if people cannot grow beards, as long as they hold some sort of admiration for those that can (or just mild curiosity), they are welcomed in our bearded world.  Besides, some people are not built (ha ha) to be able to grow one, and that’s OK… at most we will ask of those people is to try. (more…)

I believe we should all seek to do something meaningful with our lives. While paying the bills is essential, we should try to pursue something that we truly get excited about and enjoy doing on a daily basis. We should try to impact the world in a positive way, even if in a small way.

I’m personally passionate about the convergence of technology, marketing, and the social web. I feel like a huge nerd reading the sentence I just wrote, but it’s true. I like to think, learn, and talk about those three things as much as I enjoy playing sports and listening to music. It’s how I’m wired. If you’re reading this, you might be wired like that too.

So this is a short version of the story of how I went from being a social media participant to a social media content producer to a social media manager, in less than one year…

Up until two and a half weeks ago, I was a tech and business consultant. For the three years prior to that, I had been a consultant with a promising career. I had worked on challenging and interesting projects concerning innovative mobile web sites, IT cost-reductions and, my favorite, identifying social media opportunities for communications service providers.

It was going pretty good. However, my interest in social media was growing. I found myself thinking about the rapidly changing social web on a daily basis. I read blogs like TechCrunch and magazines like AdAge. I listened to podcasts like Buzz Out Loud and kept up with the latest in social media thanks to people I had started to get to know as friends (instead of followers) on Twitter.

I was fascinated by all things social on the Internet and I wanted to further explore the future of the web. I needed a creative outlet. I needed a new “home base.” (more…)

It’s CES time again, and this year, Samsung is going all out with several firsts, a lot of ICES Innovation awards (23 actually!), and a commitment to creating the future of home entertainment.
              
Home entertainment continues to get increasingly exciting with slimmer and cooler televisions and blu-ray players, but the basic experience of watching a movie from your couch hasn’t changed much in many years. Not to worry, in 2010, the 3D experience will make its way from theaters to your homes.

While the first 3D film premiered back in 1922, the technology that is used today is much more advanced and has finally made in-roads to work with the content Hollywood is producing. With widely distributed and popular 3D movies and a lot of curiosity around the idea of in-home 3D viewing, Samsung will deliver a complete 3D home entertainment solution to bring a truly immersive and memorable experience to consumers.

Samsung is not a stranger to 3D; it actually introduced 3D DLPs beginning in 2007 and 3D flat-panel Plasma HDTVs in 2008. At this CES, Samsung in partnership with DreamWorks Animation and Technicolor, announced that it will soon offer a complete out-of-box 3D experience including 3D HDTVs (not just LCD and Plasma, but also LED!), a 3D blu-ray player, and an exclusive promotion that includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation’s 2009 release, “Monsters vs. Aliens,” created and produced by Technicolor. So, just for a second, imagine watching “Monsters vs. Aliens” in 1080p, at home with your whole family, in 3D, on a very cool looking LED HDTV. And then just imagine all the great content that will come out in the coming year, and you get the picture. Home entertainment. Transformed. (more…)

Jonathan Crowley is the co-founder of Black20, a multi-platform digital studio that operates out of Long Island City, Queens. There’s a good chance that you’ve seen or at least heard of one of their viral videos or award-winning web series, which have been viewed by over 60 million people. A recent partnership with 15 Gigs means their entertaining content is going to reach even more people. Prior to co-founding Black20 in 2007, J. Crowley was a part of NBC Digital Studios developing comedy programming for the network’s digital initiatives. You can check out more of their programming at Hulu and Black20.com.

1. Black20 recently partnered with Fox TV Studios’ 15 Gigs to produce Web-based pilots like “Heart Felt.” What kind of relationship do you have with FTVS and how has it been working with them?

We partnered up with FTVS to create innovative and cheap-to-produce content for the web, and always with an eye towards its extension to other platforms like television.  We view it as both an opportunity to develop stories and formats that can really speak to a Web-video-consuming audience and also as a chance to play around with a much more cost-efficient development model.

“Heart Felt” is merely one example of a digital pilot we produced to gauge our audience’s appetite.  In this case we wanted to test whether people wanted to watch a comedy about relationships between people and puppets. The viewership and feedback were very strong, so we now look at how to shape this series for both online and television platforms.

2. Black20 seems to focus on the content instead of spending money on marketing. What are some of things you need to do when creating content that is meant to be spread by the online masses?

We’ve never paid a single cent for marketing or promotion. We’ve relied on our content to virally spread itself. Sometimes it works. Sometimes it doesn’t. It’s tricky predicting what videos will go viral, but we’ve realized content focused on nostalgia or topical events tend to spread much faster. Oh yeah, or anything related to Star Wars. (more…)

People-powered. Those two words joined by a dash immediately remind me of Wikipedia. And Wikipedia might be the biggest inspiration for GiffGaff, a new MVNO in the UK running on the O2 network, that promises to change things in the mobile world. MVNOs have come and gone for many years, usually with little more than clever branding and low prices.

However, we already established that GiffGaff was inspired by Wikipedia, remember? And Wikipedia is a very social site… that’s, well, powered by people. So maybe this MVNO has something new that’s worth looking into.

GiffGaff, whose name comes from a Scottish expression  that means “You give something, I give you something back,” claims to also be powered by people. They haven’t launched  (the plan is to become available before Christmas of this year) and no customer phone calls have been made, but the company is already leveraging the wisdom of the crowds. GiffGaff’s in-the-making community has already provided ideas such as “copy to Twitter” functionality for text messages. So GiffGaff is not crowdsourcing ideas, but that’s only the beginning. They are also going to crowdsource their marketing (again, not a huge deal). But more importantly, they are going to crowdsource customer service.

There are a lot of intelligent and passionate people helping each other out on forums and blogs all over the web, from cell phone geeks to home improvement DIYers, so it makes sense to think that people could help each other out in such a way that a company no longer needs a call center. I can imagine that PowerPoint presentation going something like this: 1) Customer service is difficult. 2) Customer Service is expensive. 3) Let’s make customers serve each other. (more…)

Bob Knorpp is the host of The BeanCast, a weekly round table podcast that gathers advertising and marketing thought leaders (aka actual ad experts) to discuss industry issues and current events. After many years in the ad industry, he started The Cool Beans Group, a marketing consultancy that provides B2B and B2C expertise in branding, strategic thinking, social media, and more. I had a great time talking to Bob on The Social Nerdia Show! and you can about our conversation, including 7 social media insights, below.

You can listen to the show in its unedited greatness using the BlogTalkRadio player, subscribing to the podcast on iTunes and/or streaming it on your mobile phone using Stitcher.

Podcasts are now everywhere and there is one for everything. Bob explained that “the competition (in podcasting) is really steep and there are so many choices… the chances of getting noticed are minuscule.” And yet, The BeanCast has made quite an impression on a lot of people in the ad industry. The show’s forward-looking slogan “The Best Marketing Podcast Anywhere,” is becoming a reality with every weekly show. With only a year and a half of being on the online airwaves, the show has gone from a water cooler experiment to an influential conversation that is a must-listen for anyone even remotely interested in marketing. As Bob told me, “you don’t need to build a huge audience to have impact, you just need to reach the right people.”

Reaching the right people is not enough though. To truly create an impact on a growing audience, Bob makes sure that The BeanCast is entertaining. “As much as I try to present a forum for smart people to present their ideas, my primary objective is to have an entertaining program.. that stimulates conversations.” The payoff of the show is a combination of information, entertainment and relevancy. And that’s probably why The BeanCast is one of my favorite podcasts: it showcases the thought-provoking views of experienced people in the ad industry, without being boring. (more…)