tech + marketing + social media
From great advertising and branding to incredible art, design, music, films, and anything worth a second look or second thought, this is Diegoliath’s weekly source of creative inspiration. I’ll use this space on the web to showcase some of the things that brighten my day and re-ignite my creative thinking. So here we go!
1. Morinaga Chocolate Spot from Japan – non blinking record
http://www.youtube.com/watch?v=Ia-XqY0aIT0

I love everything about this spot for Morinaga Chocolate by DENTSU, Tokyo. This funny, beautifully shot commercial just won a bronze award at the Cannes Lions awards.
2. Fiat Panda
http://bit.ly/YGukK

Fiat confirmed that no pandas were harmed during the production of this hilarious spot by agency Marcel Paris. Great concept and art direction.
See the print ads http://bit.ly/15ieux and here http://bit.ly/4Dmm5p.
From great advertising and branding to incredible art, design, music, films, and anything worth a second look or second thought, this is Diegoliath’s weekly source of creative inspiration. I’ll use this space on the web to showcase some of the things that brighten my day and re-ignite my creative thinking.
If you have some inspirational sources of your own, please leave a comment and a link.
1. Rock Band: Beatles Cinematic Intro
http://www.thebeatlesrockband.com/cinematic.php

Please take a moment to soak in this beautiful dreamy animation by Passion Pictures for the upcoming Rock Band: Beatles game. Each colorful scene is directly inspired by song lyrics from the Beatles. From an art direction standpoint, this game is a great example of how a unique visual style can really spark interest in people and even bring out emotions. It really made me happy when I saw it. My love for music games has been slowly growing cold with the extensive amount of releases this year, but this animation definitely got me back in the game. It seems like I won’t have to wait for DJ Hero to experience something new. Enjoy.
Alex Bogusky is the co-chairman of Crispin Porter & Bogusky, one of the most awarded and creatively relevant ad agencies in the world.
CP+B has quite an impressive list of clients (Burger King, Guitar Hero, Hulu, Volkswagen, Coke Zero, Microsoft, etc.) and it will soon also provide the services of its interns to the highest bidder in an eBay auction (Update: Sold for $17,655!).
Alex, who has won hundreds of top industry awards and was recently inducted into the Art Director’s Club Hall of Fame, was very cool to answer our questions during Memorial weekend and we’re confident you’ll enjoy reading his wise and down-to-earth words.
Please make sure to learn more about CP+B, follow Alex on Twitter, and allow yourself to think like a 12-year-old more often after reading this.
1. Crispin Porter + Bogusky has been named “Agency of the Year” by AdAge, Creativity, Clio Awards, and others. What is it like to be part of an agency that creates so much buzz for clients that it gets some buzz of its own?
It certainly doesn’t suck. But the accolades come and go and the buzz about the agency can sometimes get distracting. And I think a lot of the buzz is because we were the first agency to really rise to fame during the digital age. It’s been pretty wild because we haven’t had anybody to model ourselves after when things get bumpy. But it’s all good. The real fun is in helping build businesses by using the tools we have both with media and creativity to make our clients famous. As a rule we get off more on the culture jamming aspect of what we do for clients than the actual advertising aspects. For example we get more excited to see all the twittering on Hulu than we do about the creative awards. And for me the best part is you get to spend the day with a ton of your favorite people.