I’ve recently been advising the social media marketing efforts of Cucupons, a Guatemalan daily deals site that launched today. When I first met with the team I asked them if they had considered creating a video, such as the “How it Works” video by Groupon.

I quickly discovered that Groupon has inspired not only tons of daily group deal companies, but also lots of marketing videos in all kinds of languages from all over the world.

Alas, Cucupons launched without a video of its own, focusing on more cost-effective and differentiating tactics based on how Guatemalans actually shop offline and online.

You can find 100 Groupon “clone” videos that I’ve curated at www.curated.by/socialnerdia/groupon-clones.

I had the very cool opportunity to speak at this year’s SXSW Interactive as part of the Future15: Diversity series, which was organized by Glenda Bautista. The presentation, titled “The Online Latino: A New Digital Native,” was all about Latin Americans and the web.

While it is a myth that Latin Americans are not online, only 30% of them are. The presentation went into the challenges (poverty, inequality, censorship, and the social/economic/digital divide), as well as what is changing (tech hubs, encouraging governments, businesses rolling out infrastructure, and a rapidly growing online community).

If you’re interested in learning more about what is happening online and offline in Latin America, including Streisand effects, citizen journalism, social networking, innovative start-ups, and stories about the people that are converting ideas into movements, check out the slides and videos below. Feedback (through email or comments) is appreciated :)

Thanks to Diego Contreras (aka Diegoliath) for helping me with the design, Jon Gipson for recording the video, and Kara Andrade for writing the original proposal with me and helping out with ideas, insights, and stats.