Archive for the ‘marketing’ Category


The Samsung Galaxy Tab was unveiled today at IFA in Berlin. As Samsung USA‘s Social Media Manager, I’m a bit biased about all things Samsung (and Android in general), but I’ve seen the Galaxy Tab myself and it is truly an impressive device. I’ll keep sharing my thoughts on Twitter @SamsungEsteban & @SocialNerdia, but here are links to initial reactions from around the web so you read some previews/reviews and watch some videos/photos.

Engadget: Samsung Galaxy Tab Preview
Engadget: Live from Samsung IFA 2010 press event
Android Central: Samsung Galaxy Tab photo gallery
Android Central: Samsung announces the Galaxy Tab 7-inch Android tablet
Android Central: Samsung Galaxy Tab Hands-On [Video]
CNET: Samsung Galaxy Tab Photos
CNET: Samsung Galaxy Tab Android tablet goes official
CNET: Samsung: Galaxy Tab has leg up on Apple iPad
Gizmodo: Samsung’s Galaxy Tab Runs Froyo, Has Flash and Measures 7-Inches
Into Mobile: Hands-on: Samsung Galaxy Tab Android – 7 inches of Android tablet goodness
Mashable: Samsung Officially Unveils Galaxy Tab
Mobile Burn Samsung launches new Galaxy Tab Android 2.2 tablet
Mobiel Review Samsung Galaxy TAB. First Look
PC Mag: Samsung Introduces Galaxy Tab
PC World: Samsung Galaxy Tab Makes Its Intriguing Debut
Phone Arena: Samsung Galaxy Tab Preview
Samsung Hub (unofficial): Galaxy Tab gets official
The Droid Guy: Samsung Galaxy Tab officially exposed to select members of the US Android/Mobile Media
The Next Web: Samsung Galaxy Tab goes official, gets mid-September european release
Twice: Samsung Galaxy Tab Targets iPad

 

Stay tuned to @SamsungTweets and facebook.com/samsungusa for the latest news about the Galaxy Tab in the U.S.

Disclaimer: While I am employed by Samsung, the views expressed on this post are mine and do not necessarily reflect the views of Samsung.

Sarah Austin was one of the first live streaming, life-casters popularized on Justin.TV and she is the founder of Pop17, “a collaborative blogging platform and web show that covers and tracks emerging web trends and tells the stories behind what’s going in social media.” 

Sarah and I have a SXSWi 2011 Panel Proposal with Brandon Prebynski, Joel Cheesman, Christopher Kahle and Ryan Paugh. We’d really appreciate your votes and comments at http://bit.ly/howtogetajob by August 27th, 2010.

Listen to this entire 38th episode of “The Social Nerdia Show!” with Sarah Austin on the Flash player below. You can also subscribe on iTunes, stream from your phone on Stitcher, and listen to upcoming shows LIVE on blogtalkradio. Some show highlights and quotes are below. Enjoy!

Brands on Social Media

 ”When brands become a part of the community, it really feels like the brand is like your friend. You really love them, like you would a real person. In social media, they take on attributes of people because there are personalitieis behind the brand making tweets, answering questions, customer service, and establishing relationships with people, connecting with people on their interests, and offering something back to the community.” (more…)

Brandon Prebynski is an Emerging / Social Media Strategist at FKQ Advertising and Marketing and the host of a live USTREAM show called Web Trends. Brandon is one of the first people I “met” on Twitter; you can follow him @Prebynski.

Brandon and I have a panel proposal with Sarah Austin, Joel Cheesman, Christopher Kahle and Ryan Paugh for SXSW 2011 so please vote for us at http://bit.ly/howtogetajob before August 27th, 2010!

Listen to this entire episode of “The Social Nerdia Show!” with Brandon Prebynski on the Flash player below. You can also subscribe on iTunes, stream from your phone on Stitcher, and listen to upcoming shows LIVE on blogtalkradio.

Brandon recently joined FKQ so I asked him about his new role as a strategist. “It’s been great because within a set of guidelines I’ve been able to shape what the position is,” Brandon told me. He is helping clients create long-term strategies around marketing, customer service and product development.

He’s also been working on tracking, analysis and metrics. “We have this big myth out there that it’s really difficult to measure social media and there are many who say you can’t measure the results especially when it comes back to revenue, and that you can only look at trends over time, but frankly with the correct tools implemented correctly, you can sometimes measure it directly.” (more…)

I’ve often said that if I could live in “SXSW Land,” I would.
I’m only joking when I say that, but where else in the world can you find such a cool gathering of people creating and changing the future of music, film, and all things interactive?

That’s why I’ve put together two SXSW Interactive panel proposals for 2011 that I believe people will find interesting and valuable:

1. Samsung’s Social Media Journey Towards Customer-Centricity  with Cosmin Ghiurau @cosguru

2. How To Get A Job Using Social Media with Sarah Austin @pop17, Brandon Prebynski @Prebynski, Chris Kahle @chriskahle, Joel Cheeseman @cheezehead, myself @socialnerdia @samsungesteban, and moderator Ryan Paugh @paughginney 

It would be great if you created a SXSW PanelPicker account to vote for and comment on both of them. Your votes make up 30% of the decision. SXSW has already told me that they like both topics so your votes are extremely valuable.

To help us spread the word, click here to retweet on Twitter and click here to share on Facebook.

While I created this blog as a creative exploration of the convergence of tech, marketing, and social media, I also had two secondary goals in mind: To speak at SXSW Interactive in 2010 and to work full-time in social media within one year. Speaking at SXSW Interactive earlier this year was a great experience and Social Nerdia was definitely the platform that enabled me to join Samsung USA as Social Media Manager. I’ m very grateful for the many opportunities that have come from this tiny spec of Internet data called Social Nerdia. Thanks, as always, for reading. I hope to see you at South By next year.

David Kaiser is the co-founder and chief executive officer of Coincident TV, a software suite that allows content creators and distributors to design, manage and measure interactive video engagements across digital platforms. Kaiser is a serial entrepreneur behind seven startup companies, including RespondTV and Navisoft, and was also the first VP of engineering at Macromedia (acquired by Adobe).

Check out our interview with David below and connect with @coincident_tv on Twitter.

1. As experiences become more immersive in the social web, Coincident TV has created an interesting platform that intertwines content, social media, and ecommerce. Please tell me more about how the company came about and what your vision is.

I thought of the idea behind Coincident TV (CTV) in 2008 while at home watching the news with my laptop beside me. After a story caught my attention, I went online to look up more information but found myself frustrated with the disconnected experience. Although simple, it sparked the idea to build a technology that enables hypervideo, the merging of online video, social media, weblinks and commercial transactions.

My vision is to change the way we watch TV by transforming how we view and interact with online video. The goal of hypervideo is to create an interactive experience for the audience, enabling greater engagement between fans, programs, brands, businesses and content owners.

2. What would the ideal implementation of Coincident TV look like?

The great thing about Coincident TV is that it’s flexible and scalable, so the ideal implementation of CTV technology is whatever the author wants it to be. The software suite, both an editor and a player, enhances the video production and viewing experience. Whether it’s a content creator wanting to add real-time social media access to their video or a content producer looking to create revenue-building solutions through increased brand integration, the sequence and combinations of possibilities is only limited by what the author develops. (more…)

Lisa Murphy is the Product Marketing Manager for Metaio, a company that develops software products for visual interactive solutions between the real and the virtual world.

Metaio is responsible for some of the coolest augmented reality implementations and they recently partnered with Time Out New York Kids to bring P.S.22′s famous YouTube video to your phone through mobile AR (via their Junaio browser). It’s a brave new AR world and Metaio is one of the companies leading the charge.

1) From movie posters to Ben & Jerry’s ice cream, augmented reality marketing is generating a lot of buzz. However, the usage and awareness of AR is still not very high. Is buzz the ultimate goal in AR marketing today?
 
Buzz is definitely a goal for brands and it sometimes is the ultimate goal. But for many others, brands are looking beyond the buzz to deliver an interactive brand engagement experience or help drive sales of their products. For example, LEGO, a partner of ours, created the LEGO Digital Kiosk installation at their retail stores. The LEGO Digital Kiosk allowed shoppers to see a 3D model of the actual LEGO toy with animations and sound right on top of the product package when held to the kiosk. ( )In this execution, LEGO not only created a buzz, a great brand experience, but also sold more products as a result of the experience. (more…)


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