Burt Herman is a co-founder of real-time curation service Storify. I first heard about Storify on this Scobleizer post, and I’ve tested it for Samsung USA at SXSW and for myself at M2C (you can see an embeded example at the bottom of this post). I met with Burt at the Samsung Blogger Lounge at SXSWi and he was kind  enough to answer my questions. You can follow Burt @burtherman

1. What’s the story of Storify?

Storify is founded by Burt Herman, a former Associated Press bureau chief and correspondent, and Xavier Damman, a Belgian engineer who was publisher of a crowdsourced student magazine. Both share a passion for media and technology, and about how to reinvent online publishing to embrace the social Web. They met early last year and joined together to launch Storify in private beta in September 2010. Storify is about enabling storytellers to find the best of social media to tell elegant stories that resonate and enlighten. We want to empower storytellers with simple tools that help them find the media that matters amid the flood of media.

2. Journalists have always been storytellers but they haven’t always been “curators” of social content. What does social curation mean for the future of journalism?

Curation is a buzzword that represents what journalists have always done: Finding sources for information and synthesizing it into concise stories that a general audience can understand. We now have more sources than ever due to social media empowering people to create content, so journalists now have a much richer pool of information to choose from. This is an opportunity and the start of a new golden age for journalism.

3. There are some people that have been “curating” since the beginning of the web. Are you targeting such curators or do you believe Storify is for the masses?

Storify is about empowering users to easily tell stories using social media, and it can be used by anyone — journalists, bloggers, companies or just regular people. Everyone has a story to tell, from serious news like the Japan tsunami to a personal story about a wedding or child’s birthday. (more…)

Michael Jaindl is the VP of Client Services for Buddy Media, a Facebook management system that has been making a lot of news lately. The Buddy Media Platform allows brands, including Samsung (check out our Samsung USA page), to create engaging Facebook tabs, monitor the wall, schedule posts, and more.

b) Motivate your fans to share content:
Brands and agencies need to create interesting content that fans are motivated to share. Facebook users have become very savvy and they realize that there is a negative impact to spamming their network. They can receive a negative comment, be hidden, or worst yet defriended. Just as people understand that forwarding on an email chain letter is spammy they get that sharing boring content can hurt their social cred. Just because there is a share button on a piece of content doesn’t mean that anyone will actually share it. It’s important to create compelling content that your fans are motivated to share. (more…)

LinkedIn is unto something. While company pages have been around for over 2 years, a few months ago LinkedIn started allowing us to “follow” companies and edit those we work for – wiki style. These enhancements, plus the addition of the news feed, made it clear that LinkedIn was starting to go beyond networking and recruiting.

Today, LinkedIn launched a new feature for its company pages (also known as “inPages”) that enables companies to showcase products and services. These products can be recommended and reviewed through a new Like-ish “Recommend” button. Users can also share to their feed, Twitter, etc.  If this becomes widely used, it will be quite valuable for companies seeking feedback and word of mouth, and more importantly, to users who are increasingly skeptical of advertising.

40 companies already have one of these enhanced LinkedIn pages and I’m glad to confirm that Samsung is one of them. You can see the enhanced Samsung Electronics global page we’ve updated with the new features, as well as the newly created Samsung Electronics America.

LinkedIn has unique challenges that Facebook, Twitter and YouTube don’t have in terms of company profiles: Company pages on LinkedIn may have thousands of users that identify themselves with that company so any changes, mistakes, or incorrect information could be problematic. Of course, this is just the Social Media Manager in me talking because this is also a big advantage for LinkedIn. Why? Because LinkedIn users are real people displaying their real information and making real recommendations about real products. With 80 million users with carefully selected networks, it is likely that LinkedIn will provide more opportunities for companies and users to engage in ways that would not be possible elsewhere. (more…)

Marcia Conner is a partner at Altimeter Group and the co-author of “The New Social Learning.” She blogs at http://learnativity.com/ and tweets as @marciamarcia.

The book is a good read for anyone interested in learning more about how companies can leverage social technologies and tools to become, well, better companies. I asked Marcia a few questions to go deeper into some of the topics on the book, and here’s what she kindly had to say.

1. If social learning is truly a competitive advantage, how can companies that are late to the game differentiate and compete?

The competitive advantage doesn’t come from the technologies themselves associated with social learning. It comes from the expertise and perspective your people have today that’s often never shared with anyone or put to use in the organization. Social media tools can provide venues for people to connect in ways they hadn’t before, differentiating an organization by the quality and brainpower of their people who now can build new approaches together that they couldn’t before.

2. In today’s culture of sharing, does it make sense for companies to publicly display real-time information about how they are performing and how consumers are talking about them on the social web?

Customer perception — heck, even employee perspective— has been posted on bulletin boards and user group meetings for years. If you don’t believe that, google your company then read 10 or even 20 pages into the search results to see all of the places where you’re talked about now. The trouble with many of those venues is that they are only from a narrow slice of your customers, often without additional insights from people within your organization who have additional information. By engaging with those people in those spaces… or better yet, creating venues for a healthy conversation about what you are doing right and what you need to improve upon, you are far more likely to learn from people’s experiences and correct misperceptions and give people with alternative (and possible more favorable) views a chance to weigh in too.

3. What is needed to inspire and create change at companies with an “anti-social” culture? (more…)

I have a few problems with “Personal Branding.” I’ve read a lot about the topic and the recommendations provided are all pretty good. Things like  creating a blog, signing up to services all over the web, tweeting, podcasting,  commenting, getting a yourname.com, checking-in, speaking at conferences, creating content, connecting on LinkedIn, name dropping, making fun of MySpace, etc.

I’ve done most of these things myself and they’ve all been helpful. I wouldn’t be a Social Media Manager if I hadn’t tried all of these. More importantly, doing them has been a fun and rewarding learning experience.

Still, I don’t like that ”personal branding” is sometimes sold as a roadmap to success. It’s sold as a way to make money and become a micro-celebrity. Celebrities are often associated with “personal branding,” as if the average person could ever be Oprah. I’m sorry but Oprah doesn’t need Twitter to be Oprah and if she wrote a book about success, I doubt she would start with “How To Tweet Your Way to Success.” The fact is Oprah happens to be a nice likeable lady that worked like crazy for many many years.

Another thing I don’t like when I read about “personal branding” is that they often fail to mention that actual branding at companies includes a heck of a lot more than just doing social media marketing. Sure, anyone can grab a marketing book and say “see, you can do all of these things, starting with the 4 P’s.” Again, just like with Oprah, McDonald’s did not become McDonald’s over night.

Please don’t get me wrong, I have huge respect for anyone that has ever written about the topic and I know their intentions are probably good (I myself try to share what I’ve learned about and in social media and would love to be able to even start writing a book some day).

My really big problem with “personal branding” is… the term itself. People don’t need to be more like brands. Brands need to be more like people. (more…)