tech + marketing + social media
The Social Nerdia Show! Episode #5 is now available for streaming below, on blogtalkradio, or as a podcast on iTunes.
In this episode, @jestebanc and @somerlea are joined by guest @prebynski to talk about the latest Social Nerdia blog posts, recent Tech News (Google ChromeOS, Pandora’s Survival, GSM Palm Pre in Europe, Cisco’s venture into consumer video-chat, and Layar’s Mobile Augmented Reality), as well as some Not-So Tech / Pop Culture News (Michael Jackson Memorial, Palin stepping down, and happiness in Costa Rica).
We also discuss smartphones, Texas heat, Hawaiian Ohana, narcissistic societies, upcoming movie releases (Bruno), and the Randomized Topic of the Day (Kindle 2 now at a lower high price).
Thanks again for listening and until next time!
Jeri Yoshizu is the Sales Promotion Manager for Scion. I had the opportunity to interview her for the 4th episode of The Social Nerdia Show! and you can listen to it on the BTR player below. I also encourage you to subscribe to the podcast on iTunes.
Recognized in one of the “Top 40 Under 40 Executives” lists by AdvertisingAge, Jeri does not have the typical marketing or advertising background. Jeri got started on the IT side of things at Toyota, and then stumbled into a position in interactive. The somewhat scary move (at the time) to web-related work changed the course of her life and she now finds herself leading many of Scion’s unique promotion initiatives. The average age of Scion drivers is 39 years old, the youngest in the car industry, and 15 years younger than that of Toyota. This means that Jeri and Scion have the challenge and opportunity to engage with a younger crowd.
Jeri told me about the company’s unique blend of traditional and non-traditional advertising, which allows Scion to experiment and move quickly in innovative ways. One such effort of Scion’s “unbundled approach” is an iPhone utility app for DJs called Scion Radio 17 BPM Meter, which is the first of several apps that Scion expects to release this year.
For the 3rd episode of The Social Nerdia Show! I interviewed Cameron Strang, founder and CEO of RELEVANT Magazine, a magazine that has become a leading voice among 18-34 year old, faith motivated individuals.
I have been a big fan of Relevant for many years so it was more than awesome to chat with Cameron to learn more about him and the company. You can stream the conversation on the BTR player below or download the podcast on iTunes, and read some of my thoughts below.
When asked about why he started the magazine, Cameron said that he wanted “to make a difference” and that at the time ”there was no magazine that blended life issues, faith, and culture.” The foundation of it all was Relevant Media Group, which still provides media and web consulting services, followed by the release of relevantmagazine.com, and finally the first issue of RELEVANT Magazine in 2003. Cameron and Relevant have been able to create creative, fun and thought-provoking media that has spread through word of mouth, a strong online community, and grassroot efforts. (more…)