tech + marketing + social media

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socialnerdia_facebookpost_tooSocial Media is really all about this: integrating life and technology.

Facebook is the most widely used, widely known, and perhaps widely trusted social network in the world. As someone who got on Facebook when it first launched for universities (I was part of the SMU network before most people knew what Facebook was), I’ve seen Zuckerberg & Co. grow and change through the years, and one thing is for sure: Facebook has a bold and ambitious vision to become the web’s social platform.

I vividly remember having conversations in which people made fun of Facebook back when MySpace was “the social network.” I also remember making fun of Facebook myself… only to jump in a few days later and realize that social media was what I wanted to do with my life. I figured that the social web is full of visionaries and I’d rather spend my time learning from them and becoming a bit more like them (creative risk-takers with ideas that could change the world), than simply doing the whole get-a-job-to-buy-the-groceries thing. The social web was is fascinating and it’s evolving at a pace that is astounding. I wouldn’t be surprised if Facebook eventually actually try to connect us to everything (like I jokingly predicted a year ago).

Anyways, if I’m right in saying that social media is about the integration of life and technology, then Facebook is really unto something.

socialnerdia_cnn_friendsactivity

As the Social Media Manager for Samsung Electronics, I worried a bit when the rumors about the terminology changes from “Become a Fan” to “Like” started to emerge. (more…)


I had the very cool opportunity to speak at this year’s SXSW Interactive as part of the Future15: Diversity series, which was organized by Glenda Bautista. The presentation, titled “The Online Latino: A New Digital Native,” was all about Latin Americans and the web.

While it is a myth that Latin Americans are not online, only 30% of them are. The presentation went into the challenges (poverty, inequality, censorship, and the social/economic/digital divide), as well as what is changing (tech hubs, encouraging governments, businesses rolling out infrastructure, and a rapidly growing online community).

If you’re interested in learning more about what is happening online and offline in Latin America, including Streisand effects, citizen journalism, social networking, innovative start-ups, and stories about the people that are converting ideas into movements, check out the slides and videos below. Feedback (through email or comments) is appreciated :)

Thanks to Diego Contreras (aka Diegoliath) for helping me with the design, Jon Gipson for recording the video, and Kara Andrade for writing the original proposal with me and helping out with ideas, insights, and stats.

If you’re not on Foursquare… You should be.

Location + Badges = Utilitarian + Fun.

Here’s an informal SXSW Interactive session featuring Dennis Crowley (Foursquare), Christopher Barger (GM), and B. Bonin Bough (Pepsi).

There are two apps that make most of the other apps on my phones (I have both a Samsung Moment and a Palm Pre) seem almost useless. One is Stitcher (which lets you stream podcasts) and the other is Pandora. This is because audio is essential to me. Without something to stream on the way to work, while walking in Manhattan, or simply while relaxing at home, I would go a little crazy.

I’ve heard some people say that some of this year’s SXSW Interactive presentations were too “101.“ All I can say is that I attended some presentations/sessions/panels that were solid good. Some were technical in nature and others were more about the stories behind-the-scenes.


One of my favorite stories was that of Pandora, as told by their CTO Tom Conrad.

I opted not to go to Gary Vee’s presentation, the live Buzz Out Loud (I’m a huge fan), and many other ones at the same time because I wanted to learn more about Pandora. It was worth it.

I’m a big fan of visualizations. For this year’s SXSW, Pepsi came back with an updated version of their “Zeitgeist,” created by Amy Hoy and Thomas Fuchs of Slash7. I liked this year’s version much better because it included Foursquare check-ins (which everyone was doing) and it seemed to be more relevant for people that were actually there.

I wish there was a Zeitgeist for every event that ever was so hopefully there is a trend toward more visualizations. Regarless of how you feel about the Zeitgeist’s actual value, it looks cool and it makes a non-tech company look very high-tech. Well done Pepsi. Well done.

Below are a couple of videos of the displays they had at the Austin Convention Center. Note the Samsung HDTVs :)

You read that right. I’m not talking about crowdsourcing, but crowdsurfing.

At SXSW Interactive 2010, I attended fantastic panels and solo presentations by people behind the brands, behind the books, and behind some of the most innovative tech. I met many very interesting people with whom I had very interesting conversations. I learned, I explored, I experienced, and I saw the potential of what this community could do in the next few years. To say the least, SXSW was unforgettable and I think anyone who is in marketing, advertising, PR, web development, design, user experience, customer service, etc., should head to Austin next year.

So when I heard about the usual post-event complainers talking about SXSW 2010 sucking.. I remembered being at Stubb’s with friends, watching a live Diggnation. Dice flying everywhere. A weird sense of FourSquare community. Fun. Excitement. Hope for a better world. Hope for a world where technology can make us all better people. And live streaming crowdsurfing…

Leo Laporte Crowdsurfing while Livestreaming TWiT:

Kevin Rose Crowdsurfing: (more…)

SXSW Interactive is full of startups and entrepreneurs. Some of them attend to listen to the panels. Others are there to speak, to party, to showcase their products/services, or simply to be part of SXSW history. Perhaps they are there because they want to be around people like them or maybe they are there because they truly believe their work could change the way we live, work, and play. While I met many entrepreneurs from all over the US and all over the world, here are a three memorable conversations partly captured on film. Regardless of the products they make, these are guys that I enjoyed talking to and briefly getting to know. Enjoy.



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Esteban Contreras

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