tech + marketing + social media
The way we watch television has changed immensely in recent years. DVRs have changed when we watch TV by allowing us to record, rewind, and fast-forward through our favorite shows (and the commercials that support them). Televisions themselves have become wide, flat, and HD. But television doesn’t just live in our TV’s anymore: it is now also readily available online. The internet has changed how we watch television.
YouTube has made it easy for anyone
to share videos online. Web-only content such as that produced by Revision3 is gaining loyal viewers and television networks are letting people stream full-episodes on their websites, subscription services like NetFlix, applications like Joost, and web services like Comcast’s Fancast, CBS’ TV.com, and Hulu.
Hulu, which is the No. 3 online video distributor (after YouTube and MySpaceVideo) is especially showing signs that the move to online viewing is going mainstream: 380 million streams as of March 2009. Its appeal is only growing now that Disney has joined NBC and Fox (News Corp.) as a joint venture partner of the site - resulting in an exclusive distribution deal of NBC, ABC, and FOX for the next 2 years. It is probable that CBS will join the other three.