tech + marketing + social media

Archive for the ‘Twitter’ Category


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Microsoft wants you to “hold off” from buying a new iPhone or Palm Pre. Why? Apparently, June 2009 will be an “important month for Zune lovers”.

Rumors about a Zune phone have been spread before, but a recent one actually came from a Microsoft team (via the @officethemovie Twitter account).

Gizmodo points out that this account has “little-to-no-relation to the Zune project”. That might be true, but it’s still quite possible that the “rumor” was planted there on purpose or that someone leaked it by mistake.

Keep in mind that tweets can be deleted.

Why would @officethemovie NOT remove the potentially erroneous statement if it was a mistake? It’s been over 10 hours and the tweet is still there. Either the leak is real and everyone is making the wrong assumptions or we are soon to see a Microsoft “Zune” phone.

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Andy Milonakis from MTV’s The Andy Milonakis Show is a great example of someone who has used the internet in very creative ways. His comedic talent has taken him from user-generated videos to his own TV show and several appearances on Loveline and Jimmy Kimmel Live. 

Andy was very cool to take some time to answer some questions for Social Nerdia. Make sure to check out Andy’s  show and send him a tweet after you’re done reading.
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1. Did you really get started with web cam recordings and how did that happen?

I used to do a photo-based comic strip on Brian Lynch’s site Angry Naked Pat. After writing a bunch, one of them was a rap and I thought it would be better to do a video, but since it was a long time ago it was a pain in the a**. People still had dial-up modems, so I had to get different programs to compress the video small enough for streaming, and learn different ways of embedding the vids on the pages and stuff. It was a lot of extra work but it paid off to get into the game so early. YouTube is great, it makes my life a lot easier.

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You probably already know about the Pizza Hut Summer Twinternship. I’ve read lots of opinions about how this is the wrong thing for Pizza Hut to do. PR professionals seem to be particularly against the idea and several have accused Pizza Hut of “not thinking it through”. Critics argue that it makes little to no sense to hire a college student for an internship position that consists of publicly communicating on behalf of a brand like Pizza Hut.

First of all, there are 3 things to remember: Nothing is a coincidence, nothing is what it seems, and… Twitter allows you to delete tweets.

Knowing that, we can assume that Pizza Hut’s perfect timing (right after Domino’s became a YouTube destination) is not a coincidence. We can also assume that Pizza Hut has given this some thought. It’s not as if their marketing people simply stumbled upon Twitter yesterday and decided to go with it. Pizza Hut has already showed that it understands the value of the internet and has shown signs of online life with its web site, Facebook efforts, and viral video.

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More importantly, tweets can be deleted.

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The last 6-12 months have been quite interesting. The credit crisis hit harder than most people expected and we now find ourselves in an unapologetic downturn. On the upside, social media (or social web) has exploded everywhere and it is now officially mindblasting.

From Facebook co-founders working for former presidential nominees, to Twitter love on Today, Colbert ReportOprah, Super News! and Ellen, social media and anything and everything related to it has become quite the serious matter.

Celebrities have become bigger celebrities (Shaq, the real one, is now appreciated much more for his tweets than for his free throws). Congress is getting super duper good at least at something. Universities are offering social media degrees. Companies and brands are now rushing to create profiles, viral videos and YouTube apologies, blogs, forums (Verizon’s Community Forums), podcasts, plugins, iPhone apps, browser toolbars, RSS feeds, creative forms of crowdsourcing, wikis, Second life empty islands, volunteer networks (V2V + Starbucks), Adobe Air applications, entire web sites (skittles anyone?),  and ad campaigns (Burger King Whopper Sacrifice)…

The list goes on and on. And ALL of this around the idea that social media / web / interweb is the secret to generating meaningful and desperately needed cost-effective buzz.

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Esteban Contreras

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