Crispin Porter + Bogusky, one of the hottest ad shops on Earth, is making quite an aggregation statement with an innovative new agency web site. A week or two ago, a video of co-chairman Alex Bogusky wearing an afro wig appeared on YouTube. He talks about the agency’s new web site, which was not yet live at the time but has now made it into beta at http://beta.cpbgroup.com.
The web site is an ode to the power of real-time information on the web, showcasing a live feed of tweets, YouTube videos, news and blog posts. The information is separated in tabs; one for CP+B and one for clients like Burger King, Microsoft, and Guitar Hero. As Bogusky puts it, “it’s everything about us, and our clients; the good, the bad, and the mildly unnerving“.
So, if you get on Twitter right now and write about Crispin Porter + Bogusky (or send a tweet to @bogusky himself), it will appear on their “digital fishing net” a few seconds after. The effort is a somewhat similar social approach to that of Modernista (and Skittles for that matter), but with a better UI/experience and perfectly tailored for what CP+B does best: create buzz.
More screenshots after the jump (click to enlarge)…
We recently had the opportunity to have a phone conversation with Maria, one of many Guatemalan citizen journalists who want justice and freedom in a nation burdened with corruption and violence.
Maria told us about the realities of Guatemala, as well as how the internet has helped create awareness.
Please watch this video, and do what you can to spread the word about the situation in Guatemala.
Don’t forget to also see: Part 2 and Part 3.
Guatemala is currently enduring a political scandal that involves the murder of a whistleblowing Guatemalan lawyer named Rodrigo Rosenberg and a video that emerged on YouTube shortly after (see the bottom of this post). In the video, the lawyer predicted his assasination stating that if anybody watched the video it was because he had been murdered by corrupt government officials (and approved by president Alvaro Colom). The claims are just accusations at this point, but it has definitely created quite a stir with Guatemalans, and has started to get attention worldwide.
As the YouTube videos and transcripts spread through the internet, thousands started commenting and sharing links on social networks, resulting in a rampant protest against the government. While demonstrators started protesting outside the presidential palace in Guatemala City, others posted their outraged thoughts online.