Brandon Prebynski is an Emerging / Social Media Strategist at FKQ Advertising and Marketing and the host of a live USTREAM show called Web Trends. Brandon is one of the first people I “met” on Twitter; you can follow him @Prebynski.

Brandon and I have a panel proposal with Sarah Austin, Joel Cheesman, Christopher Kahle and Ryan Paugh for SXSW 2011 so please vote for us at http://bit.ly/howtogetajob before August 27th, 2010!

Listen to this entire episode of “The Social Nerdia Show!” with Brandon Prebynski on the Flash player below. You can also subscribe on iTunes, stream from your phone on Stitcher, and listen to upcoming shows LIVE on blogtalkradio.

Brandon recently joined FKQ so I asked him about his new role as a strategist. “It’s been great because within a set of guidelines I’ve been able to shape what the position is,” Brandon told me. He is helping clients create long-term strategies around marketing, customer service and product development.

He’s also been working on tracking, analysis and metrics. “We have this big myth out there that it’s really difficult to measure social media and there are many who say you can’t measure the results especially when it comes back to revenue, and that you can only look at trends over time, but frankly with the correct tools implemented correctly, you can sometimes measure it directly.” (more…)

David Kaiser is the co-founder and chief executive officer of Coincident TV, a software suite that allows content creators and distributors to design, manage and measure interactive video engagements across digital platforms. Kaiser is a serial entrepreneur behind seven startup companies, including RespondTV and Navisoft, and was also the first VP of engineering at Macromedia (acquired by Adobe).

Check out our interview with David below and connect with @coincident_tv on Twitter.

1. As experiences become more immersive in the social web, Coincident TV has created an interesting platform that intertwines content, social media, and ecommerce. Please tell me more about how the company came about and what your vision is.

I thought of the idea behind Coincident TV (CTV) in 2008 while at home watching the news with my laptop beside me. After a story caught my attention, I went online to look up more information but found myself frustrated with the disconnected experience. Although simple, it sparked the idea to build a technology that enables hypervideo, the merging of online video, social media, weblinks and commercial transactions.

My vision is to change the way we watch TV by transforming how we view and interact with online video. The goal of hypervideo is to create an interactive experience for the audience, enabling greater engagement between fans, programs, brands, businesses and content owners.

2. What would the ideal implementation of Coincident TV look like?

The great thing about Coincident TV is that it’s flexible and scalable, so the ideal implementation of CTV technology is whatever the author wants it to be. The software suite, both an editor and a player, enhances the video production and viewing experience. Whether it’s a content creator wanting to add real-time social media access to their video or a content producer looking to create revenue-building solutions through increased brand integration, the sequence and combinations of possibilities is only limited by what the author develops. (more…)

Lisa Murphy is the Product Marketing Manager for Metaio, a company that develops software products for visual interactive solutions between the real and the virtual world.

Metaio is responsible for some of the coolest augmented reality implementations and they recently partnered with Time Out New York Kids to bring P.S.22′s famous YouTube video to your phone through mobile AR (via their Junaio browser). It’s a brave new AR world and Metaio is one of the companies leading the charge.

1) From movie posters to Ben & Jerry’s ice cream, augmented reality marketing is generating a lot of buzz. However, the usage and awareness of AR is still not very high. Is buzz the ultimate goal in AR marketing today?
 
Buzz is definitely a goal for brands and it sometimes is the ultimate goal. But for many others, brands are looking beyond the buzz to deliver an interactive brand engagement experience or help drive sales of their products. For example, LEGO, a partner of ours, created the LEGO Digital Kiosk installation at their retail stores. The LEGO Digital Kiosk allowed shoppers to see a 3D model of the actual LEGO toy with animations and sound right on top of the product package when held to the kiosk. ( )In this execution, LEGO not only created a buzz, a great brand experience, but also sold more products as a result of the experience. (more…)

Big ideas have been essential to advertising since it’s early beginnings, and they are often the subject of great admiration and inspiration. Many have become interested in the process of identifying big ideas, executing them, and measuring their success, but what about the process of coming up with those ideas? Where do big ideas really come from? 

Glenn Griffin and Deb Morrison are the authors of “The Creative Process: Illustrated,” a fantastic book about how advertising’s big ideas are born. They are also university professors and scholars who have built great ad programs; Glenn at SMU, and Deb at UT and the University of Oregon. On the most recent “The Social Nerdia Show!” we talked about creativity, education, the brilliance of Old Spice Man, award shows, BP’s advertisements, and of course, the release of their book, which includes insights from some of the ad industry’s greatest (ie. David Kennedy himself).

Listen to this entire episode of “The Social Nerdia Show!” with Glenn and Deb on the Flash player below. You can also subscribe on iTunes, stream from your phone on Stitcher, and listen to upcoming shows LIVE on blogtalkradio.

While there has been some debate about whether education has an impact on creativity, Glenn’s research as a PHD student showed that there is ”largely a positive and significant influence.” It was as a PHD student that Deborah became Glenn’s mentor and their conversations about the source of creativity, particularly in advertising, is where the idea for the book became implanted in their minds.

The Creative Process: Illustrated

Deb told me that “process matters“ and “process is beautiful” so their book is an exploration of “how people think about thinking.” (more…)

Here are videos of the Q&A at the Corporate Social Media Summit in NYC last week. Some of the questions asked were around the role of a Social Media Manager, Foursquare for brands, Twitter follower management, and how to be customer-centric when a community continues to increase in size.

There is also one video with questions by the guys at Served Fresh Media.

 Check out the slides and videos from the presentation here.

 DISCLAIMER: The views expressed on this blog are mine and do not necessarily reflect the views of Samsung. Posts by contributors reflect their personal opinions and not those of their employers.

Social Media is really all about this: integrating life and technology.

Facebook is the most widely used, widely known, and perhaps widely trusted social network in the world. As someone who got on Facebook when it first launched for universities (I was part of the SMU network before most people knew what Facebook was), I’ve seen Zuckerberg & Co. grow and change through the years, and one thing is for sure: Facebook has a bold and ambitious vision to become the web’s social platform.

I vividly remember having conversations in which people made fun of Facebook back when MySpace was “the social network.” I also remember making fun of Facebook myself… only to jump in a few days later and realize that social media was what I wanted to do with my life. I figured that the social web is full of visionaries and I’d rather spend my time learning from them and becoming a bit more like them (creative risk-takers with ideas that could change the world), than simply doing the whole get-a-job-to-buy-the-groceries thing. The social web was is fascinating and it’s evolving at a pace that is astounding. I wouldn’t be surprised if Facebook eventually actually try to connect us to everything (like I jokingly predicted a year ago).

Anyways, if I’m right in saying that social media is about the integration of life and technology, then Facebook is really unto something.

As the Social Media Manager for Samsung Electronics, I worried a bit when the rumors about the terminology changes from “Become a Fan” to “Like” started to emerge. (more…)

I’m a big fan of visualizations. For this year’s SXSW, Pepsi came back with an updated version of their “Zeitgeist,” created by Amy Hoy and Thomas Fuchs of Slash7. I liked this year’s version much better because it included Foursquare check-ins (which everyone was doing) and it seemed to be more relevant for people that were actually there.

I wish there was a Zeitgeist for every event that ever was so hopefully there is a trend toward more visualizations. Regarless of how you feel about the Zeitgeist’s actual value, it looks cool and it makes a non-tech company look very high-tech. Well done Pepsi. Well done.

Below are a couple of videos of the displays they had at the Austin Convention Center. Note the Samsung HDTVs :)