The web has gone from being a network of hyperlinked pages to a network of individuals. There are now over billions of people sharing their lives on Facebook; and that's only one of many social networks enabling and dictating how we connect, how we learn, and how we act.
Instagram, Twitter, LinkedIn, Pinterest, and a long tail of social media services have transformed how we interact with the world around us.
Everything we know is being re-imagined for a new era of real-time human communication.
SOCIAL STATE is a visual, in-depth exploration about the integration of life and technology; covering topics ranging from the implications of openness, virality, influence, and privacy -- to the unique opportunities presented by the emergence of social marketing, social customer care, and social good.
SOCIAL STATE is an insightful and entertaining read written from a unique perspective. Born in Guatemala City, Guatemala, Esteban has spent his career focused on the convergence of technology and marketing. Esteban Contreras paints a picture of what the world is going to look like as social technologies become part of everything around us. Whether you are an enthusiast or a skeptic about all things "social," this book is a one-stop shop packed with stats, practical implications, and real-life examples.
Introduction – Social Media: Transforming Our Lives, For Better or Worse
Chapter 1 – The Social Universe: Life and Technology in Perpetual Beta
Chapter 2 – Facebook: Now Connecting Over 1 Billion People
Chapter 3 – Instagram: The New American Dream
Chapter 4 – Twitter: The MMS of the Internet
Chapter 5 – Google+: The Little Social Engine that Could
Chapter 6 – LinkedIn: A Network Building the Economic Graph
Chapter 7 – Pinterest: The World’s Visually Social Pinboard
Chapter 8 – Tumblr: Part Blogging Platform, Part Meme Machine
Chapter 9 – The Social Long Tail: Startup Hype and the Search for the Next Blank
Chapter 10 – Social Media Election: How Obama Won the Presidency, Again
Chapter 11 – Virality: YouTubers, Hot Pockets and Klout Scores
Chapter 12 – Trust No One: Skepticism, Privacy and Trauma in an Age of Openness
Chapter 13 – Social Advertising: How Social Media Gets Paid
Chapter 14 – The New Customer Journey: Empowered Consumers and Advocacy
Chapter 15 – Social Storyteller: A New Kind of Marketer
Chapter 16 – The 3 C’s of Social Media Marketing: Easier Said Than Done
Chapter 17 – Social Business: From Buzzword to Reality
Chapter 18 – Social Good: Changing the World One Tweet at a Time
Afterword – Trends and Predictions: Re-Imagining Social Media